376 Shopify Maternity wear Stores: Stats & Market Data (2026)
376 active Shopify stores fall into the Maternity wear segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 22% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
16 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 1 Food & Beverages 1 Toys & Games 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 406 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Kiwi Size Chart & Recommender.
Marketing & analytics tools
Google Analytics (51%), Google Tag Manager (11%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Bundle Bear ‑ Volume Discounts
Loox: Product Reviews App & AI
Covet Instagram Feed & Reviews
Kiwi Size Chart & Recommender
Pop Convert ‑ Pop Ups, Banners
Upsell & Cross Sell — Selleasy
Klaviyo: Email Marketing & SMS
Hulk Contact Form Builder
Rebuy Personalization Engine
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Start Free TrialFAQ
How many Shopify Maternity wear stores are there?
We currently track 376 active Shopify stores in the Maternity wear segment.
Are Shopify Maternity wear stores growing?
Yes. In the last 30 days, 16 new stores were indexed in the Maternity wear segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Maternity wear stores?
Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity wear stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (73%), Facebook (61%), TikTok (26%).
Social media engagement is exceptionally high: 76% of stores maintain social profiles and 22% run Meta ads. That's 10 percentage points above the Shopify average of 66%.