234 Shopify Maternity clothing Stores: Stats & Market Data (2026)
234 active Shopify stores fall into the Maternity clothing segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Beauty & Cosmetics. 71% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
25 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 344 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, India, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $216.
Popular apps
The most popular are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (15%), Google Ads (7%).
Popular themes
The most used are Dawn, Impulse, Horizon.
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A varied sample - weighted by data completeness, refreshed daily
ShareASale
Adoric Popup & Email Popups
Ryviu: Reviews & Loyalty App
AfterShip Referral & Affiliate
AfterShip Email Marketing,SMS
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Start Free TrialFAQ
How many Shopify Maternity clothing stores are there?
We currently track 234 active Shopify stores in the Maternity clothing segment.
Are Shopify Maternity clothing stores growing?
Yes. In the last 30 days, 25 new stores were indexed in the Maternity clothing segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Maternity clothing stores?
Among stores with pricing data, the average listed price is about $54, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity clothing stores?
The top apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (68%), Facebook (56%), TikTok (22%).
Social media engagement is exceptionally high: 71% of stores maintain social profiles and 12% run Meta ads. That's 13 percentage points above the Shopify average of 58%.