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Topic
Updated Apr 27, 2026
Shopify

411 Shopify Maternity wear Stores: Stats & Market Data (2026)

411 active Shopify stores fall into the Maternity wear segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Beauty & Cosmetics. 73% maintain social media profiles — Instagram leads — and 19% run Meta ad campaigns.

73%
Social media
19%
Meta ads
58%
Contact info
Total Stores
411
Active Shopify stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
402
Among 405 stores with catalog data
Avg. Price
$53
Among 406 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

47 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 14%
10-49 115 · 28%
50-199 107 · 26%
200-999 93 · 23%
1k-4.9k 29 · 7%
5k+ 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
70% coverage
Baby & Kids
51% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Health
1% coverage
Books & Literature 1 Food & Beverages 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 402 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 118 · 29%
$25-$49 156 · 38%
$50-$99 89 · 22%
$100-$199 33 · 8%
$200-$499 9 · 2%
$500+ 1 · 0%
Store currencies
USD 124 EUR 57 INR 50 AUD 44 GBP 23 CAD 18 MXN 9 PEN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (71%), Facebook (57%), TikTok (25%).

Instagram
71%
Facebook
57%
TikTok
25%
YouTube
15%
Pinterest
10%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 19% run Meta ads. That's 12 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (12%), Facebook Pixel (6%).

Google Analytics
47%
Google Tag Manager
12%
Facebook Pixel
6%
Google Ads
5%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 5% Debut 5% Prestige 4% Symmetry 3% Impulse 3% Craft 2% Be Yours 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

654 products $14 avg 74 ads
Apparel & Accessories dresses kurta
53 products $29 avg 4 ads
Baby & Kids maternity clothes maternity wear Bundler ‑ Product Bundles App Kiwi Size Chart & Recommender
664 products $17 avg 1 ads
Apparel & Accessories children's clothing maternity wear
15 products $60 avg 3 ads
Apparel & Accessories Baby & Kids nursing bras breastfeeding clothing Loox ‑ Product Reviews App
113 products $30 avg 34 ads
Baby & Kids children's clothing baby gear DSers‑AliExpress Dropshipping
1,527 products $36 avg 19 ads
Apparel & Accessories yoga pants workout leggings Kiwi Size Chart & Recommender
48 products $68 avg 19 ads
Apparel & Accessories pregnancy clothing breastfeeding-friendly apparel Lucky Orange Heatmaps & Replay Privy ‑ Email, SMS & Pop Ups
MMWEAR India
600 products $13 avg 17 ads
Baby & Kids maternity clothes maternity wear
64 products $15 avg 1 ads
Baby & Kids baby clothes newborn outfits
174 products $7 avg 3 ads
Baby & Kids baby clothing store kids apparel
273 products $23 avg 5 ads
Beauty & Cosmetics Baby & Kids hair products pregnancy support
384 products $17 avg 2 ads
Apparel & Accessories maternity wear western wear

Want the full dataset?

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FAQ

How many Shopify Maternity wear stores are there?

We currently track 411 active Shopify stores in the Maternity wear segment.

Are Shopify Maternity wear stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Maternity wear segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Maternity wear stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Maternity wear stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.