464 Shopify Maternity wear Stores: Stats & Market Data (2026)
464 active Shopify stores fall into the Maternity wear segment, with 97 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Beauty & Cosmetics. 75% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
97 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 1 Food & Beverages 1 Toys & Games 1 Vehicles & Parts 1 Wedding 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 388 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (12%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Amp Back in Stock | PreOrder
Kiwi Size Chart & Recommender
CK: Abandoned cart on WhatsApp
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Shiprocket: eCommerce Shipping
Infinite Product Options
Trustpilot Reviews
WiseReviews ‑ Reviews Importer
Judge.me Product Reviews App
Lucky Orange Heatmaps & Replay
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Start Free TrialFAQ
How many Shopify Maternity wear stores are there?
We currently track 464 active Shopify stores in the Maternity wear segment.
Are Shopify Maternity wear stores growing?
Yes. In the last 30 days, 97 new stores were indexed in the Maternity wear segment, showing a 21% monthly growth rate.
What is the average product price in Shopify Maternity wear stores?
Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity wear stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (57%), TikTok (24%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 17% run Meta ads. That's 16 percentage points above the Shopify average of 59%.