Use Cases Features Pricing API Log in
Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

557 Shopify Maternity wear Stores: Stats & Market Data (2026)

557 active Shopify stores fall into the Maternity wear segment, with 125 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Beauty & Cosmetics. 74% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

74%
Social media
13%
Meta ads
60%
Contact info
Total Stores
557
Active Shopify stores
New (30d)
125
Newly added in the last 30 days
Avg. Products
481
Among 552 stores with catalog data
Avg. Price
$49
Among 552 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

110 55 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

125 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44 · 8%
10-49 146 · 26%
50-199 165 · 30%
200-999 142 · 26%
1k-4.9k 45 · 8%
5k+ 10 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
67% coverage
Baby & Kids
55% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Health
1% coverage
Home & Garden
0% coverage
Books & Literature 1 Toys & Games 1 Vehicles & Parts 1 Wedding 1

Among stores with catalog data, the 50-199 product range is most common. The average is 481 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 184 · 33%
$25-$49 199 · 36%
$50-$99 113 · 20%
$100-$199 44 · 8%
$200-$499 11 · 2%
$500+ 1 · 0%
Store currencies
USD 167 EUR 78 INR 69 AUD 54 CAD 31 GBP 22 MXN 16 COP 9

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (72%), Facebook (56%), TikTok (24%).

Instagram
72%
Facebook
56%
TikTok
24%
YouTube
15%
Pinterest
10%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 13% run Meta ads. That's 15 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (11%), Google Ads (7%).

Google Analytics
46%
Google Tag Manager
11%
Google Ads
7%
Facebook Pixel
5%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 5% Prestige 3% Impulse 3% Symmetry 3% Craft 3% Be Yours 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

759 products $48 avg 235 ads
Apparel & Accessories maternity nursing bras Awin ‑ Affiliate Marketing Covet Instagram Feed & Reviews
162 products $49 avg 28 ads
Baby & Kids nursing clothes maternity wear Attentive: AI‑led Email &SMS FBP: Fast Bundle & Upsell App
whatwaist.com United States
55 products $221 avg 1 ads
Apparel & Accessories Beauty & Cosmetics beauty fashion accessories Pandectes GDPR Compliance Kiwi Size Chart & Recommender
329 products $9 avg 3 ads
Apparel & Accessories Baby & Kids sleepwear loungewear AdRoll Marketing & Advertising CK: Abandoned cart on WhatsApp
13 products $49 avg 34 ads
Baby & Kids maternity clothing online nursing bras online UpPromote Affiliate Marketing Kaching Bundles App & Upsells
303 products $17 avg 52 ads
Baby & Kids maternity clothing nursing clothes MP Size Chart & Size Guide Judge.me Product Reviews App
66 products $10 avg 13 ads
Baby & Kids nursing clothes breastfeeding clothes Blockify Fraud Filter, Blocker Judge.me Product Reviews App
58 products $31 avg 319 ads
Baby & Kids Apparel & Accessories maternity clothes nursing bra AfterShip Email Marketing,SMS FBP: Fast Bundle & Upsell App
58 products $36 avg 83 ads
Apparel & Accessories maternity clothing nursing bras AfterShip Email Marketing,SMS FBP: Fast Bundle & Upsell App
793 products $26 avg 3 ads
Apparel & Accessories children clothing maternity wear Consentmo GDPR Compliance Omnisend Email Marketing & SMS
120 products $30 avg 20 ads
Baby & Kids children's clothing baby gear DSers: Dropship+AliExpress+AI Judge.me Product Reviews App
85 products $24 avg 9 ads
Baby & Kids Apparel & Accessories nursing bra maternity wear Avada AI SEO Suite Optimizer Shopify Inbox

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify Maternity wear stores are there?

We currently track 557 active Shopify stores in the Maternity wear segment.

Are Shopify Maternity wear stores growing?

Yes. In the last 30 days, 125 new stores were indexed in the Maternity wear segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Maternity wear stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Maternity wear stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.