152 Shopify Maternity clothes Stores: Stats & Market Data (2026)
152 active Shopify stores fall into the Maternity clothes segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Beauty & Cosmetics. 77% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
19 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 314 products per store. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Kiwi Size Chart & Recommender, Bundler ‑ Product Bundles App, AfterShip Email Marketing,SMS.
Marketing & analytics tools
Google Analytics (49%), Google Tag Manager (12%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Debut, Symmetry.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Bundler ‑ Product Bundles App
Kiwi Size Chart & Recommender
Afterpay On‑Site Messaging
Kiwi Size Chart & Recommender
Klaviyo: Email Marketing & SMS
Kiwi Size Chart & Recommender
Rebuy Personalization Engine
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Maternity clothes stores are there?
We currently track 152 active Shopify stores in the Maternity clothes segment.
Are Shopify Maternity clothes stores growing?
Yes. In the last 30 days, 19 new stores were indexed in the Maternity clothes segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Maternity clothes stores?
Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity clothes stores?
The top apps are Kiwi Size Chart & Recommender, Bundler ‑ Product Bundles App, AfterShip Email Marketing,SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (59%), TikTok (22%).
Social media engagement is exceptionally high: 77% of stores maintain social profiles and 18% run Meta ads. That's 16 percentage points above the Shopify average of 61%.