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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

83 Shopify Millinery Stores: Stats & Market Data (2026)

83 active Shopify stores fall into the Millinery segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $200-$499 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
58%
Contact info
Total Stores
83
Active Shopify stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
147
Among 81 stores with catalog data
Avg. Price
$270
Among 80 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 6%
10-49 24 · 30%
50-199 34 · 42%
200-999 17 · 21%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Education & Courses
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 147 products per store. That's smaller than the Shopify average of 446. The strongest country concentrations are Australia, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

$25-$49 1 · 1%
$50-$99 15 · 19%
$100-$199 19 · 24%
$200-$499 39 · 49%
$500+ 6 · 8%
Store currencies
AUD 31 GBP 24 USD 18 EUR 7 CAD 1 COP 1 HKD 1

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $270. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Seers Ai GDPR Cookie Banner.

Social media platforms

Instagram (64%), Facebook (59%), Twitter / X (12%).

Instagram
64%
Facebook
59%
Twitter / X
12%
YouTube
12%
Pinterest
11%
TikTok
11%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
37%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Brooklyn.

Dawn 22% Debut 18% Brooklyn 8% Impulse 5% Pipeline 5% Craft 4% Atelier 2% Mr Parker 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

484 products $306 avg
Apparel & Accessories hat store millinery Smile: Loyalty Program Rewards
262 products $1173 avg 6 ads
Apparel & Accessories millinery hats
43 products $106 avg
Apparel & Accessories millinery hats
67 products $307 avg
Apparel & Accessories hats fashion accessories
55 products $93 avg
Apparel & Accessories bridal accessories millinery
293 products $447 avg
Apparel & Accessories custom hats millinery
Effie Williams United Kingdom
34 products $277 avg
Apparel & Accessories millinery fashion accessories Seers Ai GDPR Cookie Banner
164 products $210 avg
Apparel & Accessories millinery headwear
545 products $286 avg
Apparel & Accessories millinery hats Omnisend Email Marketing & SMS
124 products $202 avg
Apparel & Accessories millinery hats
181 products $170 avg
Apparel & Accessories hats headwear
144 products $151 avg
Apparel & Accessories hats fascinators

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FAQ

How many Shopify Millinery stores are there?

We currently track 83 active Shopify stores in the Millinery segment.

Are Shopify Millinery stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Millinery segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Millinery stores?

Among stores with pricing data, the average listed price is about $270, with the most common pricing band at $200-$499.

What apps are most popular for Shopify Millinery stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Seers Ai GDPR Cookie Banner. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.