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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

742 Shopify Nightwear Stores: Stats & Market Data (2026)

742 active Shopify stores fall into the Nightwear segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 73% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

73%
Social media
14%
Meta ads
60%
Contact info
Total Stores
742
Active Shopify stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
351
Among 732 stores with catalog data
Avg. Price
$63
Among 728 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

46 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 8%
10-49 209 · 29%
50-199 223 · 30%
200-999 183 · 25%
1k-4.9k 51 · 7%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
91% coverage
Adult
11% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids 3 Jewelry & Watches 3 Wedding 3 Electronics 1 Toys & Games 1

Among stores with catalog data, the 50-199 product range is most common. The average is 351 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 280 · 38%
$25-$49 190 · 26%
$50-$99 148 · 20%
$100-$199 73 · 10%
$200-$499 33 · 5%
$500+ 4 · 1%
Store currencies
USD 142 EUR 96 INR 95 PKR 88 GBP 85 AUD 37 EGP 35 AED 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (71%), Facebook (52%), TikTok (18%).

Instagram
71%
Facebook
52%
TikTok
18%
YouTube
12%
Pinterest
6%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 14% run Meta ads. That's 7 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
39%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
5%
TikTok Pixel
3%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Impulse, Horizon.

Dawn 23% Impulse 7% Horizon 7% Prestige 4% Debut 4% Ella 4% Symmetry 3% Kalles 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

272 products $64 avg 22 ads
Apparel & Accessories Beauty & Cosmetics Home & Garden pyjamas nightwear
Aurexal India
125 products $19 avg 67 ads
Apparel & Accessories lingerie intimate apparel
581 products $42 avg 2 ads
Baby & Kids children's clothing nightwear Infinite Product Options Hextom: Free Shipping Bar
126 products $58 avg 1,557 ads
Apparel & Accessories lingerie women's lingerie Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
196 products $5 avg 10 ads
Apparel & Accessories nightwear kids-suits
160 products $5 avg 17 ads
Jewelry & Watches Apparel & Accessories women's jewelry casual wear
119 products $24 avg 23 ads
Apparel & Accessories lingerie nightwear
739 products $125 avg 1 ads
Apparel & Accessories men underwear men pajamas
1,382 products $4 avg 5 ads
Apparel & Accessories lingerie nightwear Bundler ‑ Product Bundles App
630 products $67 avg 31 ads
Apparel & Accessories lingerie women's underwear
257 products $19 avg 15 ads
Apparel & Accessories kidswear nightwear
90 products $4 avg 4 ads
Apparel & Accessories nightwear sleepwear

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FAQ

How many Shopify Nightwear stores are there?

We currently track 742 active Shopify stores in the Nightwear segment.

Are Shopify Nightwear stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Nightwear segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Nightwear stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nightwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.