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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

307 Shopify Pens Stores: Stats & Market Data (2026)

307 active Shopify stores fall into the Pens segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Apparel & Accessories. 68% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

68%
Social media
7%
Meta ads
57%
Contact info
Total Stores
307
Active Shopify stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
808
Among 301 stores with catalog data
Avg. Price
$368
Among 296 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 10%
10-49 59 · 20%
50-199 87 · 29%
200-999 68 · 23%
1k-4.9k 46 · 15%
5k+ 11 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
75% coverage
Arts & Entertainment
14% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
3% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Books & Literature
1% coverage
Beauty & Cosmetics
1% coverage
Hardware
1% coverage
Toys & Games
1% coverage
Antiques & Collectibles 1

Among stores with catalog data, the 50-199 product range is most common. The average is 808 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 164 · 55%
$25-$49 51 · 17%
$50-$99 39 · 13%
$100-$199 28 · 9%
$200-$499 10 · 3%
$500+ 4 · 1%
Store currencies
USD 153 EUR 27 GBP 24 AUD 16 INR 13 CAD 12 JPY 11 MXN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $368 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Infinite Product Options, Omnisend Email Marketing & SMS.

Social media platforms

Instagram (63%), Facebook (53%), TikTok (22%).

Instagram
63%
Facebook
53%
TikTok
22%
YouTube
22%
Twitter / X
15%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 68%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
40%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Craft.

Dawn 24% Sense 5% Craft 5% Debut 4% Horizon 3% Impulse 2% Simple 2% Minimog - Os 2.0 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Original Kawaii Pen United States
1,830 products $60 avg 14 ads
Office Supplies kawaii stationery pens UpPromote Affiliate Marketing Avada Boost Sales Trust Badges
1,175 products $44 avg 1 ads
Office Supplies pens pencils
116 products $23 avg 25 ads
Office Supplies planners notebooks Preorder Now Presale Timesact
510 products $76 avg 3 ads
Office Supplies pens writing instruments
123 products $151 avg 9 ads
Office Supplies pens writing instruments
3,296 products $7 avg 14 ads
Office Supplies stationery store art supplies
73 products $189 avg
Office Supplies pens office supplies
1,229 products $85 avg
Office Supplies pens stationery
86 products $5 avg
stationery notebooks Hextom: Quick Announcement Bar
89 products $4 avg
Office Supplies stationery notebook
522 products $230 avg
Office Supplies fountain pens writing accessories Bundler ‑ Product Bundles App
2,854 products $78 avg
Apparel & Accessories Celebrations & Gifts pens luggage Hulk Contact Form Builder

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FAQ

How many Shopify Pens stores are there?

We currently track 307 active Shopify stores in the Pens segment.

Are Shopify Pens stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Pens segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Pens stores?

Among stores with pricing data, the average listed price is about $368, with the most common pricing band at Under $25.

What apps are most popular for Shopify Pens stores?

The top apps are Klaviyo: Email Marketing & SMS, Infinite Product Options, Omnisend Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.