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Topic
Updated Apr 6, 2026
Shopify

241 Shopify Personal hygiene Stores: Stats & Market Data (2026)

241 active Shopify stores fall into the Personal hygiene segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

65%
Social media
10%
Meta ads
56%
Contact info
Total Stores
241
Active Shopify stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
30
Among 236 stores with catalog data
Avg. Price
$53
Among 235 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 136 · 58%
10-49 72 · 31%
50-199 22 · 9%
200-999 5 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
40% coverage
Health
30% coverage
Home & Garden
15% coverage
Adult
14% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Books & Literature
0% coverage
Celebrations & Gifts
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 30 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 123 · 52%
$25-$49 69 · 29%
$50-$99 31 · 13%
$100-$199 7 · 3%
$200-$499 1 · 0%
$500+ 4 · 2%
Store currencies
USD 114 EUR 29 INR 16 GBP 15 AUD 9 CAD 7 COP 5 AED 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (49%), TikTok (24%).

Instagram
59%
Facebook
49%
TikTok
24%
YouTube
15%
Twitter / X
12%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 65%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (10%), Facebook Pixel (6%).

Google Analytics
40%
Google Tag Manager
10%
Facebook Pixel
6%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 18% Debut 6% Refresh 6% Sense 4% Horizon 3% Brooklyn 2% Prestige 2% Minimog - Os 2.0 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $26 avg 1 ads
Beauty & Cosmetics Health probiotic dental care oral health
15 products $22 avg
Health antiviral products disinfection
DUDE Wipes United States
8 products $46 avg
Health flushable wipes personal hygiene Printful: Print on Demand
49 products $38 avg
Beauty & Cosmetics natural feminine care intimate products Upsell & Cross Sell — Selleasy
17 products $370 avg
Health hand sanitizer personal hygiene Hextom: Quick Announcement Bar
65 products $44 avg
Health disposable gloves personal hygiene Bundler ‑ Product Bundles App Seal Subscriptions App
8 products $15 avg
Health toothbrush oral care
10 products $15 avg
Health hand sanitizer personal hygiene
24 products $12 avg
Beauty & Cosmetics personal hygiene cleansing system ShareASale
7 products $103 avg
Beauty & Cosmetics intimate wash personal hygiene UpPromote Affiliate Marketing Seal Subscriptions App
7 products $39 avg
Beauty & Cosmetics men's grooming beard care Wyllo Hextom: Quick Announcement Bar
11 products $29 avg
Beauty & Cosmetics intimate wipes intimate care Weglot: AI & Human Translate

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FAQ

How many Shopify Personal hygiene stores are there?

We currently track 241 active Shopify stores in the Personal hygiene segment.

Are Shopify Personal hygiene stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Personal hygiene segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Personal hygiene stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personal hygiene stores?

The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.