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Topic
Updated Apr 6, 2026
Shopify

148 Shopify Personal safety Stores: Stats & Market Data (2026)

148 active Shopify stores fall into the Personal safety segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Adult, Apparel & Accessories. 53% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

53%
Social media
10%
Meta ads
56%
Contact info
Total Stores
148
Active Shopify stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
50
Among 145 stores with catalog data
Avg. Price
$77
Among 144 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 72 · 50%
10-49 51 · 35%
50-199 16 · 11%
200-999 5 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
9% coverage
Adult
6% coverage
Apparel & Accessories
6% coverage
Home & Garden
6% coverage
Electronics
5% coverage
Hardware
5% coverage
Vehicles & Parts
2% coverage
Business & Industrial
1% coverage
Education & Courses
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 50 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 31%
$25-$49 56 · 39%
$50-$99 28 · 19%
$100-$199 6 · 4%
$200-$499 8 · 6%
$500+ 2 · 1%
Store currencies
USD 87 EUR 18 AUD 10 GBP 9 SEK 4 CAD 3 INR 3 PHP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (46%), Facebook (42%), TikTok (20%).

Instagram
46%
Facebook
42%
TikTok
20%
YouTube
18%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 53%, and 10% of stores run Meta ad campaigns. That's 12 percentage points below the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (13%), Facebook Pixel (6%).

Google Analytics
39%
Google Tag Manager
13%
Facebook Pixel
6%
Google Ads
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 23% Debut 9% Refresh 8% Horizon 6% Sense 4% Shrine Pro 4% Motion 2% Ride 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

23 products $156 avg 1 ads
Vehicles & Parts self defense device non-lethal defense
26 products $28 avg
Apparel & Accessories self defense keychains Omnisend Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups
MuggerSlugger United States
8 products $66 avg
Vehicles & Parts pepper spray self defense
50 products $9 avg
Adult safety accessories women Bundler ‑ Product Bundles App
44 products $175 avg
Electronics self defense personal safety
58 products $26 avg
Adult pepper spray self defense sprays UpPromote Affiliate Marketing SP Sales Pop up Social Proof
21 products $5 avg
Home & Garden Hardware home and kitchen tools and accessories
53 products $23 avg
Health Hardware health essentials disinfection products Hextom: Free Shipping Bar Hextom: Upsell Sales Boost
17 products $72 avg
rfid protection identity security Bundler ‑ Product Bundles App Hulk Contact Form Builder
162 products $81 avg
Hardware fall protection safety equipment UpPromote Affiliate Marketing

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FAQ

How many Shopify Personal safety stores are there?

We currently track 148 active Shopify stores in the Personal safety segment.

Are Shopify Personal safety stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Personal safety segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Personal safety stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Personal safety stores?

The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.