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Topic
Updated Apr 6, 2026
Shopify

928 Shopify Puzzles Stores: Stats & Market Data (2026)

928 active Shopify stores fall into the Puzzles segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Books & Literature. 66% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

66%
Social media
7%
Meta ads
54%
Contact info
Total Stores
928
Active Shopify stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
1,376
Among 901 stores with catalog data
Avg. Price
$54
Among 893 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 138 · 15%
10-49 209 · 23%
50-199 218 · 24%
200-999 161 · 18%
1k-4.9k 107 · 12%
5k+ 68 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
64% coverage
Arts & Entertainment
32% coverage
Books & Literature
7% coverage
Home & Garden
6% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Education & Courses
2% coverage
Baby & Kids
2% coverage
Electronics
1% coverage
Office Supplies
0% coverage
Jewelry & Watches
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,376 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 458 · 51%
$25-$49 297 · 33%
$50-$99 94 · 11%
$100-$199 33 · 4%
$200-$499 7 · 1%
$500+ 4 · 0%
Store currencies
USD 448 EUR 153 CAD 68 GBP 52 AUD 37 INR 33 CLP 14 MXN 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (58%), Facebook (52%), YouTube (19%).

Instagram
58%
Facebook
52%
YouTube
19%
TikTok
16%
Twitter / X
12%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 66%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 7% Horizon 4% Refresh 3% Spotlight 3% Studio 2% Sense 2% Craft 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

115 products $10 avg 1 ads
Arts & Entertainment Home & Garden puzzles wall clock
100 products $42 avg 48 ads
Celebrations & Gifts Apparel & Accessories Toys & Games greeting cards kids clothes Lucky Orange Heatmaps & Replay
Creative vibes United Arab Emirates
53 products $6 avg 1 ads
Arts & Entertainment Toys & Games diy kits craft supplies
Simplix Technology United States
92 products $30 avg 35 ads
Arts & Entertainment Celebrations & Gifts puzzles gifts Bundler ‑ Product Bundles App
171 products $35 avg 2 ads
Toys & Games wooden mechanical models puzzles
323 products $21 avg 2 ads
Toys & Games collectible figures toys
58 products $37 avg 9 ads
Toys & Games puzzles jigsaw puzzles
309 products $8 avg 2 ads
Toys & Games wooden toys kids educational toys
pukingball United States
6 products $35 avg
Toys & Games toys games Loox: Product Reviews App & AI
417 products $25 avg
Toys & Games kids toys Upsell & Cross Sell — Selleasy
4,914 products $11 avg
Toys & Games Arts & Entertainment children's toys arts and crafts
430 products $23 avg
Arts & Entertainment collectibles model kits

Want the full dataset?

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FAQ

How many Shopify Puzzles stores are there?

We currently track 928 active Shopify stores in the Puzzles segment.

Are Shopify Puzzles stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Puzzles segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Puzzles stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Puzzles stores?

The top apps are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.