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Topic
Updated May 18, 2026
Shopify

2,622 Shopify Educational toys Stores: Stats & Market Data (2026)

2,622 active Shopify stores fall into the Educational toys segment, with 560 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 66% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

66%
Social media
12%
Meta ads
65%
Contact info
Total Stores
2,622
Active Shopify stores
New (30d)
560
Newly added in the last 30 days
Avg. Products
584
Among 2,599 stores with catalog data
Avg. Price
$54
Among 2,581 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

350 175 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

560 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 388 · 15%
10-49 795 · 31%
50-199 667 · 26%
200-999 459 · 18%
1k-4.9k 233 · 9%
5k+ 57 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
78% coverage
Baby & Kids
19% coverage
Education & Courses
14% coverage
Arts & Entertainment
9% coverage
Books & Literature
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Beauty & Cosmetics
0% coverage
Office Supplies 10

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 584 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,223 · 47%
$25-$49 892 · 35%
$50-$99 284 · 11%
$100-$199 104 · 4%
$200-$499 51 · 2%
$500+ 27 · 1%
Store currencies
USD 800 EUR 431 AUD 213 INR 207 GBP 180 CAD 115 PKR 97 BRL 53

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (52%), YouTube (21%).

Instagram
62%
Facebook
52%
YouTube
21%
TikTok
18%
Pinterest
9%
Twitter / X
8%
LinkedIn
4%

Social media adoption is strong at 66%, and 12% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
41%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 6% Debut 4% Sense 3% Shrine Pro 3% Boost 3% Refresh 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

213 products $14 avg 2 ads
Baby & Kids Toys & Games children's gifts educational toys Buddha Mega Menu & Navigation Shopify Inbox
1,652 products $39 avg 5 ads
Baby & Kids Toys & Games baby toys educational toys Hextom: Free Shipping Bar Pandectes GDPR Compliance
27 products $14 avg 35 ads
Toys & Games montessori toys educational toys Judge.me Product Reviews App Lucky Orange Heatmaps & Replay
Kitoy India
40 products $4 avg 1 ads
Toys & Games kids toys board games
Playbino Netherlands
28 products $37 avg 3 ads
Toys & Games educational-toys magnetic-blocks
914 products $5640 avg 1 ads
Toys & Games lego sets construction toys Judge.me Product Reviews App
106 products $111 avg 3 ads
Toys & Games indoor play equipment sensory toys Trustpilot Reviews
154 products $22 avg 85 ads
Books & Literature Toys & Games Arts & Entertainment mouse mansion books children storybooks crafts Awin ‑ Affiliate Marketing Bundler ‑ Product Bundles App
3,218 products $254 avg 1 ads
Baby & Kids educational toys child care resources Blocky Fraud Filter IP Blocker Evey Events & Tickets
FunLab Toys United Arab Emirates
73 products $14 avg 5 ads
Arts & Entertainment arts & crafts educational toys Lucky Orange Heatmaps & Replay
3,254 products $19 avg 1 ads
Toys & Games kids toys educational toys
990 products $15 avg 4 ads
Toys & Games Education & Courses educational toys games and puzzles

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FAQ

How many Shopify Educational toys stores are there?

We currently track 2,622 active Shopify stores in the Educational toys segment.

Are Shopify Educational toys stores growing?

Yes. In the last 30 days, 560 new stores were indexed in the Educational toys segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Educational toys stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational toys stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.