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Topic
Updated Apr 27, 2026
Shopify

2,386 Shopify Educational toys Stores: Stats & Market Data (2026)

2,386 active Shopify stores fall into the Educational toys segment, with 344 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 65% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

65%
Social media
16%
Meta ads
64%
Contact info
Total Stores
2,386
Active Shopify stores
New (30d)
344
Newly added in the last 30 days
Avg. Products
515
Among 2,358 stores with catalog data
Avg. Price
$49
Among 2,334 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

334 167 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

344 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 425 · 18%
10-49 727 · 31%
50-199 568 · 24%
200-999 398 · 17%
1k-4.9k 197 · 8%
5k+ 43 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
77% coverage
Baby & Kids
18% coverage
Education & Courses
16% coverage
Arts & Entertainment
8% coverage
Books & Literature
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Furniture 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 515 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,087 · 47%
$25-$49 812 · 35%
$50-$99 274 · 12%
$100-$199 94 · 4%
$200-$499 47 · 2%
$500+ 20 · 1%
Store currencies
USD 739 EUR 383 INR 198 AUD 194 GBP 167 CAD 101 PKR 92 BRL 47

Among stores with pricing data, the most common price range is Under $25. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (61%), Facebook (53%), YouTube (21%).

Instagram
61%
Facebook
53%
YouTube
21%
TikTok
17%
Pinterest
9%
Twitter / X
8%
LinkedIn
4%

Social media adoption is strong at 65%, and 16% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
39%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 20% Horizon 5% Debut 4% Shrine Pro 3% Sense 3% Boost 3% Refresh 2% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $41 avg 2 ads
Toys & Games kids toys educational toys UpPromote Affiliate Marketing Loox ‑ Product Reviews App
1,665 products $39 avg 10 ads
Baby & Kids Apparel & Accessories kids jacket educational toys Bundle Bear ‑ Volume Discounts Hextom: Free Shipping Bar
27 products $14 avg 58 ads
Toys & Games montessori toys educational toys Lucky Orange Heatmaps & Replay
10 products $188 avg 10 ads
Toys & Games circuit kits educational toys UpPromote Affiliate Marketing
48 products $164 avg 2 ads
Home & Garden children furniture playground equipment
113 products $21 avg 7 ads
Toys & Games kids toys educational toys
52 products $38 avg 2 ads
Baby & Kids Toys & Games educational-toys baby-products
14 products $108 avg 1 ads
Toys & Games kids toys educational toys UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
136 products $11 avg 1 ads
Education & Courses stem kits educational toys Avada AI SEO Suite Optimizer
Myacra India
14 products $9 avg 37 ads
Toys & Games Arts & Entertainment educational toys musical toys Klaviyo: Email Marketing & SMS
93 products $15 avg 1 ads
Toys & Games india-inspired toys educational toys RecoverMyCart
219 products $16 avg 12 ads
Baby & Kids kids toys children essentials

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FAQ

How many Shopify Educational toys stores are there?

We currently track 2,386 active Shopify stores in the Educational toys segment.

Are Shopify Educational toys stores growing?

Yes. In the last 30 days, 344 new stores were indexed in the Educational toys segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Educational toys stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational toys stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.