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Topic
Updated June 1, 2026
Shopify

2,908 Shopify Educational toys Stores: Stats & Market Data (2026)

2,908 active Shopify stores fall into the Educational toys segment, with 449 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 66% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

66%
Social media
10%
Meta ads
67%
Contact info
Total Stores
2,908
Active Shopify stores
New (30d)
449
Newly added in the last 30 days
Avg. Products
630
Among 2,877 stores with catalog data
Avg. Price
$51
Among 2,872 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

489 244 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

449 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 370 · 13%
10-49 837 · 29%
50-199 791 · 27%
200-999 528 · 18%
1k-4.9k 283 · 10%
5k+ 68 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
78% coverage
Baby & Kids
19% coverage
Education & Courses
14% coverage
Arts & Entertainment
9% coverage
Books & Literature
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Office Supplies
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 630 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,382 · 48%
$25-$49 986 · 34%
$50-$99 314 · 11%
$100-$199 113 · 4%
$200-$499 52 · 2%
$500+ 25 · 1%
Store currencies
USD 890 EUR 494 AUD 243 INR 219 GBP 205 CAD 120 PKR 96 BRL 56

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (63%), Facebook (53%), YouTube (21%).

Instagram
63%
Facebook
53%
YouTube
21%
TikTok
17%
Pinterest
10%
Twitter / X
8%
LinkedIn
4%

Social media adoption is strong at 66%, and 10% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
42%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 20% Horizon 6% Debut 5% Boost 3% Shrine Pro 3% Sense 3% Refresh 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $8 avg 5 ads
Education & Courses kids learning kits busy books for children C‑EDD: Estimated Delivery Date Hextom: Countdown Timer Bar
29 products $7 avg 17 ads
Toys & Games educational toys kids toys Kaching Bundles App & Upsells Bundler ‑ Product Bundles App
29 products $6 avg 1 ads
Toys & Games Education & Courses educational toys kids learning Google & YouTube MaxBundle ‑ Bundles & Upsell
573 products $27 avg 6 ads
Toys & Games Baby & Kids sensory toys fidget toys Hulk Contact Form Builder EG Auto Add to Cart Free Gift
166 products $5 avg 2 ads
Toys & Games kids toys educational toys Judge.me Product Reviews App SearchPie: SEO, Speed & Schema
3,103 products $6 avg 6 ads
Toys & Games kids toys educational toys Avada AI SEO Suite Optimizer Infinite Product Options
105 products $101 avg 5 ads
Toys & Games indoor play equipment sensory toys Blockify Fraud Filter, Blocker Shopify Inbox
Cheeky Babies Australia
31 products $34 avg 10 ads
Baby & Kids Toys & Games baby products educational toys Frequently Bought Together CBB Loox ‑ Product Reviews App
FunBox Pakistan
97 products $7 avg 24 ads
Arts & Entertainment Toys & Games Celebrations & Gifts craft kits for kids art supplies online Pushdaddy WA Chat ,Cloud API
10 products $26 avg 1 ads
Toys & Games educational toys children's toys Instafeed ‑ Instagram Feed Judge.me Product Reviews App
424 products $41 avg 1 ads
Toys & Games educational toys steam toys XO Insert Code Judge.me Product Reviews App
Toy Blox Brazil
86 products $30 avg 2 ads
Toys & Games children's toys kids toys BK Reviews

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FAQ

How many Shopify Educational toys stores are there?

We currently track 2,908 active Shopify stores in the Educational toys segment.

Are Shopify Educational toys stores growing?

Yes. In the last 30 days, 449 new stores were indexed in the Educational toys segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Educational toys stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational toys stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.