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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

944 Shopify Baby toys Stores: Stats & Market Data (2026)

944 active Shopify stores fall into the Baby toys segment, with 306 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Apparel & Accessories. 64% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

64%
Social media
9%
Meta ads
67%
Contact info
Total Stores
944
Active Shopify stores
New (30d)
306
Newly added in the last 30 days
Avg. Products
530
Among 940 stores with catalog data
Avg. Price
$60
Among 940 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

194 97 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

306 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 6%
10-49 253 · 27%
50-199 317 · 34%
200-999 195 · 21%
1k-4.9k 98 · 10%
5k+ 18 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
65% coverage
Toys & Games
46% coverage
Apparel & Accessories
7% coverage
Home & Garden
6% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage
Electronics
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 530 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 422 · 45%
$25-$49 355 · 38%
$50-$99 107 · 11%
$100-$199 39 · 4%
$200-$499 11 · 1%
$500+ 6 · 1%
Store currencies
USD 296 EUR 174 AUD 89 GBP 82 INR 44 PKR 33 AED 30 CAD 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (50%), TikTok (19%).

Instagram
62%
Facebook
50%
TikTok
19%
YouTube
15%
Pinterest
11%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 64%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
43%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Beauty, Horizon.

Dawn 21% Beauty 5% Horizon 4% Impulse 4% Debut 3% Sense 3% Boost 3% Refresh 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $39 avg 4 ads
Baby & Kids natural teething toy baby teether Avada AI SEO Suite Optimizer Judge.me Product Reviews App
62 products $230 avg 4 ads
Toys & Games Baby & Kids baby toys children's ride-on cars Hulk Contact Form Builder Elevar Conversion Tracking
502 products $30 avg 1 ads
Toys & Games wooden toys baby toys Bundler ‑ Product Bundles App GSC Countdown Timer Bar
Lulliyo United States
9 products $27 avg 1 ads
Toys & Games baby toys montessori products
39 products $15 avg 64 ads
Baby & Kids baby products baby toys
1,699 products $39 avg 5 ads
Baby & Kids Toys & Games baby toys educational toys Hextom: Free Shipping Bar Pandectes GDPR Compliance
SMile Baby Portugal
28 products $9 avg 4 ads
Baby & Kids baby shoes baby clothes BK Reviews
15 products $17 avg 1 ads
Toys & Games Baby & Kids learning toys kids toys
42 products $62 avg 2 ads
Baby & Kids baby toys educational toys
1,374 products $31 avg 4 ads
Baby & Kids baby toys kids essentials Judge.me Product Reviews App
Muli Roo Australia
77 products $19 avg 4 ads
Baby & Kids baby toys educational toys UpPromote Affiliate Marketing FBP: Fast Bundle & Upsell
209 products $7 avg 26 ads
Toys & Games Baby & Kids montessori toys educational toys B: WhatsApp Chat, Abandon Cart Judge.me Product Reviews App

Want the full dataset?

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FAQ

How many Shopify Baby toys stores are there?

We currently track 944 active Shopify stores in the Baby toys segment.

Are Shopify Baby toys stores growing?

Yes. In the last 30 days, 306 new stores were indexed in the Baby toys segment, showing a 32% monthly growth rate.

What is the average product price in Shopify Baby toys stores?

Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.

What apps are most popular for Shopify Baby toys stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.