1,871 Shopify Serum Stores: Stats & Market Data (2026)
1,871 active Shopify stores fall into the Serum segment, with 177 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 61% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
177 new stores were added in the past 30 days (9% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Apparel & Accessories 6 Adult 3 Animals & Pet Supplies 2 Electronics 2 Books & Literature 1 Jewelry & Watches 1 Sporting Goods 1 Toys & Games 1Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 98 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (13%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Rebuy Personalization Engine
Loox: Product Reviews App & AI
Seers Ai GDPR Cookie Banner
Rebuy Personalization Engine
Recharge Subscriptions App
Upsell.com ‑ ReConvert Upsell
Upsell & Cross Sell — Selleasy
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Start Free TrialFAQ
How many Shopify Serum stores are there?
We currently track 1,871 active Shopify stores in the Serum segment.
Are Shopify Serum stores growing?
Yes. In the last 30 days, 177 new stores were indexed in the Serum segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Serum stores?
Among stores with pricing data, the average listed price is about $59, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Serum stores?
The top apps are Loox: Product Reviews App & AI, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (43%), TikTok (22%).
Social media adoption is strong at 61%, and 13% of stores run Meta ad campaigns.