416 Shopify Skincare and makeup Stores: Stats & Market Data (2026)
416 active Shopify stores fall into the Skincare and makeup segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Apparel & Accessories. 59% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
37 new stores were added in the past 30 days (9% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 2 Apparel & Accessories 1 Health 1 Home & Garden 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 541 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, AfterShip Email Marketing,SMS.
Marketing & analytics tools
Google Analytics (27%), Google Tag Manager (8%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Shrine Pro, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Stamped Reviews & Loyalty
Upsell & Cross Sell — Selleasy
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Skincare and makeup stores are there?
We currently track 416 active Shopify stores in the Skincare and makeup segment.
Are Shopify Skincare and makeup stores growing?
Yes. In the last 30 days, 37 new stores were indexed in the Skincare and makeup segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Skincare and makeup stores?
Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.
What apps are most popular for Shopify Skincare and makeup stores?
The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, AfterShip Email Marketing,SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (45%), TikTok (19%).
Social media adoption is strong at 59%, and 13% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 65%.