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Topic
Updated Apr 6, 2026
Shopify

8,819 Shopify Supplements Stores: Stats & Market Data (2026)

8,819 active Shopify stores fall into the Supplements segment, with 774 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

55%
Social media
14%
Meta ads
56%
Contact info
Total Stores
8,819
Active Shopify stores
New (30d)
774
Newly added in the last 30 days
Avg. Products
216
Among 8,614 stores with catalog data
Avg. Price
$108
Among 8,564 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

704 352 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

774 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,232 · 38%
10-49 3,075 · 36%
50-199 1,429 · 17%
200-999 592 · 7%
1k-4.9k 202 · 2%
5k+ 84 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
90% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
9% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Sporting Goods
0% coverage
Celebrations & Gifts 38 Books & Literature 34 Adult 33 Animals & Pet Supplies 31 Education & Courses 31

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 216 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,262 · 26%
$25-$49 3,912 · 46%
$50-$99 1,736 · 20%
$100-$199 455 · 5%
$200-$499 131 · 2%
$500+ 68 · 1%
Store currencies
USD 4,079 EUR 987 GBP 572 COP 351 AUD 323 INR 292 CAD 259 MXN 217

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $108 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Seal Subscriptions App, Recharge Subscriptions App, Loox: Product Reviews App & AI.

Social media platforms

Instagram (49%), Facebook (43%), TikTok (17%).

Instagram
49%
Facebook
43%
TikTok
17%
YouTube
15%
Twitter / X
9%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 55%, and 14% of stores run Meta ad campaigns. That's 11 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (14%), Facebook Pixel (5%).

Google Analytics
35%
Google Tag Manager
14%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 6% Shrine Pro 6% Refresh 4% Debut 4% Sense 4% Impulse 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $51 avg 8 ads
Health supplements vitamins
CloverAlley PH Philippines
100 products $21 avg 14 ads
Health health store wellness shop Free Shipping Bear Wyllo
23 products $84 avg 12 ads
Beauty & Cosmetics Food & Beverages health supplements Hextom: Free Shipping Bar Sky Pilot ‑ Digital Downloads
624 products $36 avg 1 ads
Health supplements health
41 products $46 avg 62 ads
Beauty & Cosmetics Food & Beverages vegan organic Loox: Product Reviews App & AI
19 products $74 avg 224 ads
Health supplements wellness products
33 products $45 avg 13 ads
Business & Industrial b2b supplies accessories
28 products $79 avg 38 ads
Health vitamins supplements Loox: Product Reviews App & AI
32 products $58 avg 29 ads
Health nutrition supplements Seers Ai GDPR Cookie Banner Recharge Subscriptions App
158 products $152 avg 10 ads
Health vitamins supplements Seal Subscriptions App
342 products $91 avg 40 ads
Food & Beverages Health Beauty & Cosmetics healthy snacks organic skincare
26 products $26 avg 2 ads
Health vitamin supplements

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FAQ

How many Shopify Supplements stores are there?

We currently track 8,819 active Shopify stores in the Supplements segment.

Are Shopify Supplements stores growing?

Yes. In the last 30 days, 774 new stores were indexed in the Supplements segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Supplements stores?

Among stores with pricing data, the average listed price is about $108, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Supplements stores?

The top apps are Seal Subscriptions App, Recharge Subscriptions App, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.