3,570 Shopify Fitness Stores: Stats & Market Data (2026)
3,570 active Shopify stores fall into the Fitness segment, with 152 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Apparel & Accessories. 58% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
152 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 175 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $119 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Google & YouTube
Hotjar Install
Judge.me Product Reviews App
Blockify Fraud Filter, Blocker
Hextom: Free Shipping Bar
UpPromote Affiliate Marketing
Frequently Bought Together CBB
Google & YouTube
AdRoll Marketing & Advertising
Candy Rack • Upsell Cross Sell
Bundler ‑ Product Bundles App
Shopify Inbox
Hulk Contact Form Builder
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
BSS B2B Wholesale Pricing
Pandectes GDPR Compliance
Affiliatly Affiliate Marketing
Afterpay On‑Site Messaging
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Start Free TrialFAQ
How many Shopify Fitness stores are there?
We currently track 3,570 active Shopify stores in the Fitness segment.
Are Shopify Fitness stores growing?
Yes. In the last 30 days, 152 new stores were indexed in the Fitness segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Fitness stores?
Among stores with pricing data, the average listed price is about $119, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Fitness stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (40%), YouTube (19%).
Social media adoption is strong at 58%, and 6% of stores run Meta ad campaigns.