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Shopify topic analytics
Topic
Updated May 25, 2026
Shopify

314 Shopify Toothpaste Stores: Stats & Market Data (2026)

314 active Shopify stores fall into the Toothpaste segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 61% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

61%
Social media
18%
Meta ads
56%
Contact info
Total Stores
314
Active Shopify stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
140
Among 308 stores with catalog data
Avg. Price
$27
Among 308 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

24 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 129 · 42%
10-49 114 · 37%
50-199 47 · 15%
200-999 15 · 5%
1k-4.9k 2 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
70% coverage
Health
30% coverage
Home & Garden
4% coverage
Baby & Kids
1% coverage
Apparel & Accessories
1% coverage
Electronics 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 140 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 188 · 61%
$25-$49 98 · 32%
$50-$99 16 · 5%
$100-$199 5 · 2%
$500+ 1 · 0%
Store currencies
USD 116 EUR 52 INR 32 GBP 28 AUD 10 JPY 8 CAD 7 PKR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $27 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (57%), Facebook (45%), TikTok (23%).

Instagram
57%
Facebook
45%
TikTok
23%
YouTube
15%
Twitter / X
10%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 61%, and 18% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (19%), Google Ads (7%).

Google Analytics
45%
Google Tag Manager
19%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
4%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 18% Horizon 7% Refresh 5% Sense 4% Prestige 3% Debut 2% Ella 2% Flow 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $39 avg 2 ads
Home & Garden Beauty & Cosmetics decor lamp
35 products $15 avg 37 ads
Beauty & Cosmetics Health sea-buckthorn skincare UpPromote Affiliate Marketing B: WhatsApp Chat, Abandon Cart
19 products $48 avg 3 ads
Health oral care microbiome-friendly Bundler ‑ Product Bundles App FBP: Fast Bundle & Upsell
51 products $6 avg 4 ads
Beauty & Cosmetics oral care dental hygiene UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
22 products $36 avg 14 ads
Beauty & Cosmetics toothpaste oral-care UpPromote Affiliate Marketing Gorgias: AI, Helpdesk & Chat
envitamin United States
29 products $78 avg 73 ads
Health multivitamin probiotic Frequently Bought Together CBB Judge.me Product Reviews App
84 products $6 avg 147 ads
Health oral care dental products Judge.me Product Reviews App PageFly Landing Page Builder
Mouthology United States
23 products $25 avg 53 ads
Beauty & Cosmetics oral care toothpaste UpPromote Affiliate Marketing Intelligems: A/B Testing
51 products $23 avg 15 ads
Health dental floss toothpaste Awin ‑ Affiliate Marketing EG Auto Add to Cart Free Gift
43 products $11 avg 2,703 ads
Beauty & Cosmetics oral care toothpaste Klaviyo: Email Marketing & SMS Snowball: Affiliate Marketing
23 products $24 avg
Beauty & Cosmetics oral care toothpaste Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
20 products $54 avg
Beauty & Cosmetics electric-toothbrush sonic-toothbrush Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Toothpaste stores are there?

We currently track 314 active Shopify stores in the Toothpaste segment.

Are Shopify Toothpaste stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Toothpaste segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Toothpaste stores?

Among stores with pricing data, the average listed price is about $27, with the most common pricing band at Under $25.

What apps are most popular for Shopify Toothpaste stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.