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Wix category analytics
Category
Updated Apr 6, 2026
Wix

34.8K Wix Apparel & Accessories Stores: Stats & Market Data (2026)

34,778 active Wix stores fall into the Apparel & Accessories segment, with 1,905 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
97%
Contact info
Total Stores
34,778
Active Wix stores
New (30d)
1,905
Newly added in the last 30 days
Avg. Products
103
Among 32,989 stores with catalog data
Avg. Price
$145
Among 22,884 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,893 946 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,905 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,151 · 28%
10-49 13,252 · 40%
50-199 7,070 · 21%
200-999 3,007 · 9%
1k-4.9k 492 · 1%
5k+ 17 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Baby & Kids
0% coverage
Food & Beverages
0% coverage
Health
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 103 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,576 · 29%
$25-$49 8,219 · 36%
$50-$99 4,023 · 18%
$100-$199 2,034 · 9%
$200-$499 1,376 · 6%
$500+ 656 · 3%
Store currencies
USD 19,076 EUR 3,987 GBP 2,487 CAD 1,363 INR 1,085 BRL 1,018 AUD 926 MXN 552

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $145 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (53%), TikTok (15%).

Instagram
70%
Facebook
53%
TikTok
15%
YouTube
14%
Twitter / X
12%
LinkedIn
7%
Pinterest
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

156 products $54 avg 3 ads
Apparel & Accessories women's sportswear sports clothing online
Home | Justify United States
12 products $33 avg 11 ads
Apparel & Accessories Home & Garden unisex-clothing everyday-wear
72 products $74 avg 1 ads
Apparel & Accessories eyeglasses store branded eyewear
29 products $24 avg 7 ads
Apparel & Accessories oversize sweatshirt oversize t-shirt
251 products $28 avg 3 ads
Apparel & Accessories western wear jackets women western clothing
229 products $20 avg 1 ads
Apparel & Accessories kids clothing fun spirit wear
204 products $13 avg 2 ads
Apparel & Accessories men clothing men accessories
26 products $54 avg 1 ads
Apparel & Accessories streetwear fashion
674 products $205 avg 1 ads
Apparel & Accessories leather shoulder bag handmade leather bag
413 products $23 avg 1 ads
Apparel & Accessories Home & Garden boutique clothing
45 products $32 avg 1 ads
Apparel & Accessories swimwear fitness apparel

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FAQ

How many Wix Apparel & Accessories stores are there?

We currently track 34,778 active Wix stores in the Apparel & Accessories segment.

Are Wix Apparel & Accessories stores growing?

Yes. In the last 30 days, 1,905 new stores were indexed in the Apparel & Accessories segment, showing a 5% monthly growth rate.

What is the average product price in Wix Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $145, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.