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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

327 Wix Diapers & Feeding Stores: Stats & Market Data (2026)

327 active Wix stores fall into the Diapers & Feeding segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Celebrations & Gifts, Health. 83% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

83%
Social media
2%
Meta ads
100%
Contact info
Total Stores
327
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
203
Among 299 stores with catalog data
Avg. Price
$53
Among 233 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 77 · 26%
10-49 93 · 31%
50-199 71 · 24%
200-999 44 · 15%
1k-4.9k 12 · 4%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Celebrations & Gifts
2% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Apparel & Accessories 1 Arts & Entertainment 1 Toys & Games 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 203 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 114 · 49%
$25-$49 64 · 27%
$50-$99 33 · 14%
$100-$199 14 · 6%
$200-$499 4 · 2%
$500+ 4 · 2%
Store currencies
USD 85 EUR 68 GBP 27 BRL 16 CAD 15 INR 11 JPY 9 AUD 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (76%), Facebook (65%), TikTok (9%).

Instagram
76%
Facebook
65%
TikTok
9%
YouTube
8%
Pinterest
6%
Twitter / X
6%
LinkedIn
5%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 2% run Meta ads. That's 6 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

159 products $51 avg
Baby & Kids baby store baby products
56 products $23 avg
Baby & Kids personalized baby gifts baby blankets
6 products $15 avg
Baby & Kids baby products children's clothing
96 products $28 avg
Baby & Kids baby products newborn essentials
65 products $31 avg
Baby & Kids breast pump parts spectra breast pump
14 products $8 avg
Baby & Kids baby kids
293 products $31 avg
Baby & Kids montessori bébé
348 products $51 avg
Baby & Kids children baby products
14 products $58 avg
Baby & Kids baby-products massage
209 products $16 avg
Baby & Kids baby clothing
84 products $12 avg
Baby & Kids baby children

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FAQ

How many Wix Diapers & Feeding stores are there?

We currently track 327 active Wix stores in the Diapers & Feeding segment.

Are Wix Diapers & Feeding stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Diapers & Feeding segment, showing a 5% monthly growth rate.

What is the average product price in Wix Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.