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Wix topic analytics
Topic
Updated June 8, 2026
Wix

120 Wix Baby Stores: Stats & Market Data (2026)

120 active Wix stores fall into the Baby segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Apparel & Accessories. 84% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

84%
Social media
1%
Meta ads
71%
Contact info
Total Stores
120
Active Wix stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
150
Among 120 stores with catalog data
Avg. Price
$50
Among 83 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 28%
10-49 33 · 28%
50-199 25 · 21%
200-999 26 · 22%
1k-4.9k 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
80% coverage
Home & Garden
9% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
2% coverage
Education & Courses
1% coverage
General Merchandise
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 150 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 45%
$25-$49 25 · 30%
$50-$99 14 · 17%
$100-$199 2 · 2%
$200-$499 5 · 6%
Store currencies
USD 37 EUR 30 GBP 15 AUD 8 CAD 6 CHF 5 BRL 3 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (78%), Facebook (61%), TikTok (13%).

Instagram
78%
Facebook
61%
TikTok
13%
LinkedIn
7%
Pinterest
7%
YouTube
5%
Twitter / X
4%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 1% run Meta ads. That's 20 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
4%
Google Tag Manager
2%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $27 avg
Baby & Kids baby toddler
HOME | ONTHEBIAS United States
2,380 products $15 avg
Apparel & Accessories bags kids
55 products $20 avg
Home & Garden cloth diaper detergent eco-friendly
Home | Baby Bliss United Kingdom
17 products $4 avg
Home & Garden home decor kitchen
433 products $22 avg
Baby & Kids baby kids
12 products $51 avg
Baby & Kids baby kids
43 products $22 avg
Baby & Kids zero-waste baby
285 products $30 avg
Baby & Kids baby children
215 products $60 avg
Baby & Kids kids baby
190 products $28 avg
Baby & Kids baby mom
67 products $76 avg
Apparel & Accessories baby personalized
84 products $12 avg
Baby & Kids baby children

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FAQ

How many Wix Baby stores are there?

We currently track 120 active Wix stores in the Baby segment.

Are Wix Baby stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Baby segment, showing a 5% monthly growth rate.

What is the average product price in Wix Baby stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.