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Wix topic analytics
Topic
Updated May 18, 2026
Wix

297 Wix Kids Stores: Stats & Market Data (2026)

297 active Wix stores fall into the Kids segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Education & Courses. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
71%
Contact info
Total Stores
297
Active Wix stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
134
Among 296 stores with catalog data
Avg. Price
$96
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

28 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 115 · 39%
10-49 103 · 35%
50-199 43 · 15%
200-999 29 · 10%
1k-4.9k 4 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
24% coverage
Apparel & Accessories
18% coverage
Education & Courses
15% coverage
Toys & Games
14% coverage
Books & Literature
11% coverage
Arts & Entertainment
7% coverage
Home & Garden
6% coverage
Celebrations & Gifts
4% coverage
Electronics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 134 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 93 · 54%
$25-$49 46 · 27%
$50-$99 19 · 11%
$100-$199 6 · 3%
$200-$499 4 · 2%
$500+ 4 · 2%
Store currencies
USD 153 EUR 40 GBP 25 AUD 14 CAD 12 ILS 5 ZAR 5 BRL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (67%), Facebook (56%), YouTube (18%).

Instagram
67%
Facebook
56%
YouTube
18%
TikTok
17%
Twitter / X
9%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

47 products $35 avg
Toys & Games educational toys kids
11 products $26 avg
Education & Courses financial literacy educational content
62 products $7 avg
Apparel & Accessories lip gloss purses
5 products $4 avg
Education & Courses learning educational
43 products $10 avg
Education & Courses learning kids
15 products $27 avg
Baby & Kids faith-based entertainment kids
6 products $43 avg
Apparel & Accessories changing towel kids
19 products $178 avg
Education & Courses animation-education children
90 products $53 avg
Apparel & Accessories fashion personalized clothes
31 products $15 avg
Apparel & Accessories fightwear kids
35 products $16 avg
Books & Literature Apparel & Accessories children's books children's clothing
5 products $5 avg
Arts & Entertainment family entertainment kids

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FAQ

How many Wix Kids stores are there?

We currently track 297 active Wix stores in the Kids segment.

Are Wix Kids stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Kids segment, showing a 9% monthly growth rate.

What is the average product price in Wix Kids stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.