Use Cases Features Pricing API Log in
Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

304 Wix Kids Stores: Stats & Market Data (2026)

304 active Wix stores fall into the Kids segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 78% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

78%
Social media
3%
Meta ads
67%
Contact info
Total Stores
304
Active Wix stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
131
Among 298 stores with catalog data
Avg. Price
$97
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

27 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 122 · 41%
10-49 101 · 34%
50-199 41 · 14%
200-999 28 · 9%
1k-4.9k 4 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
25% coverage
Apparel & Accessories
16% coverage
Toys & Games
15% coverage
Education & Courses
15% coverage
Books & Literature
11% coverage
Arts & Entertainment
7% coverage
Home & Garden
5% coverage
Celebrations & Gifts
5% coverage
Electronics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 131 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 92 · 53%
$25-$49 47 · 27%
$50-$99 19 · 11%
$100-$199 6 · 3%
$200-$499 4 · 2%
$500+ 4 · 2%
Store currencies
USD 159 EUR 41 GBP 25 AUD 14 CAD 11 ZAR 6 BRL 5 ILS 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Wix average of $362.

Social media platforms

Instagram (67%), Facebook (55%), YouTube (18%).

Instagram
67%
Facebook
55%
YouTube
18%
TikTok
16%
Twitter / X
9%
Pinterest
6%
LinkedIn
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,196 products $26 avg 1 ads
Apparel & Accessories kids women
223 products $244 avg 2 ads
Furniture wooden furniture kids
25 products $9 avg
Toys & Games playful kids
100 products $139 avg
Toys & Games kids children
Robot Kids Club LLC United States
6 products $350 avg
Education & Courses educational kids
69 products $22 avg
Baby & Kids baby kids
9 products $11 avg
Books & Literature kids literature
152 products $86 avg
Toys & Games kids toys
31 products $15 avg
Apparel & Accessories fightwear kids
12 products $56 avg
Education & Courses school education
331 products $5 avg
Toys & Games toys games
6 products $22 avg
Education & Courses learning educational

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix Kids stores are there?

We currently track 304 active Wix stores in the Kids segment.

Are Wix Kids stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Kids segment, showing a 9% monthly growth rate.

What is the average product price in Wix Kids stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.