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Wix topic analytics
Topic
Updated May 25, 2026
Wix

204 Wix Games Stores: Stats & Market Data (2026)

204 active Wix stores fall into the Games segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Books & Literature. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
70%
Contact info
Total Stores
204
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
376
Among 204 stores with catalog data
Avg. Price
$211
Among 112 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 77 · 38%
10-49 50 · 25%
50-199 33 · 16%
200-999 31 · 15%
1k-4.9k 11 · 5%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
63% coverage
Arts & Entertainment
24% coverage
Books & Literature
6% coverage
Apparel & Accessories
5% coverage
Education & Courses
4% coverage
Celebrations & Gifts
4% coverage
Electronics
2% coverage
Home & Garden
2% coverage
Business & Industrial
0% coverage
Software
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 376 because some stores carry much larger inventories. That's larger than the Wix average of 75. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 44%
$25-$49 29 · 26%
$50-$99 18 · 16%
$100-$199 8 · 7%
$200-$499 3 · 3%
$500+ 5 · 4%
Store currencies
USD 95 EUR 22 GBP 18 CAD 14 AUD 8 BRL 5 INR 5 MXN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $211 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (62%), Facebook (52%), YouTube (24%).

Instagram
62%
Facebook
52%
YouTube
24%
Twitter / X
19%
TikTok
17%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
4%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,520 products $43 avg 1 ads
Toys & Games toys children
5 products $45 avg
Arts & Entertainment games entertainment
9 products $39 avg
Toys & Games toys games
Juego21 Chile
6 products $270 avg
Education & Courses training educational
7 products $26 avg
Toys & Games board games tabletop
409 products $10 avg
Toys & Games beyblade takara tomy
8 products $38 avg
Sporting Goods Toys & Games fitness sport
93 products $170 avg
Arts & Entertainment mahjong games
26 products $16 avg
Toys & Games toys games
2,009 products $32 avg
Toys & Games pokemon funko pop
69 products $13 avg
Toys & Games fun play
13 products $16 avg
Arts & Entertainment games board games

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FAQ

How many Wix Games stores are there?

We currently track 204 active Wix stores in the Games segment.

Are Wix Games stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Games segment, showing a 6% monthly growth rate.

What is the average product price in Wix Games stores?

Among stores with pricing data, the average listed price is about $211, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.