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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

736 Wix Fragrances Stores: Stats & Market Data (2026)

736 active Wix stores fall into the Fragrances segment, with 53 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
97%
Contact info
Total Stores
736
Active Wix stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
162
Among 688 stores with catalog data
Avg. Price
$167
Among 546 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

57 28 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

53 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 139 · 20%
10-49 271 · 39%
50-199 160 · 23%
200-999 97 · 14%
1k-4.9k 20 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Animals & Pet Supplies 1 Antiques & Collectibles 1 Books & Literature 1 Electronics 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 162 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 200 · 37%
$25-$49 125 · 23%
$50-$99 119 · 22%
$100-$199 67 · 12%
$200-$499 30 · 5%
$500+ 5 · 1%
Store currencies
USD 248 EUR 137 INR 60 GBP 50 BRL 28 AUD 23 CAD 21 AED 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $167 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (52%), TikTok (18%).

Instagram
70%
Facebook
52%
TikTok
18%
YouTube
11%
Twitter / X
8%
LinkedIn
7%
Pinterest
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
3%
Google Ads
2%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

135 products $11 avg
Beauty & Cosmetics perfume candles
27 products $90 avg
Beauty & Cosmetics skincare cosmetics
107 products $28 avg
Beauty & Cosmetics perfume store premium perfumes
125 products $62 avg
Beauty & Cosmetics original perfumes beauty products
381 products $6 avg
Beauty & Cosmetics perfume shop attars
25 products $20 avg
Beauty & Cosmetics arabian fragrance luxury beard oils
346 products $34 avg
Beauty & Cosmetics sustainable wellness ethical self-care
5 products $99 avg
Beauty & Cosmetics perfume store luxury fragrances
30 products $66 avg
Beauty & Cosmetics Health cbd oil wellness products
10 products $13 avg
Beauty & Cosmetics perfume beauty
123 products $23 avg
Beauty & Cosmetics luxury perfume unisex parfum
129 products $18 avg
Beauty & Cosmetics arabic perfumes perfume decants

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FAQ

How many Wix Fragrances stores are there?

We currently track 736 active Wix stores in the Fragrances segment.

Are Wix Fragrances stores growing?

Yes. In the last 30 days, 53 new stores were indexed in the Fragrances segment, showing a 7% monthly growth rate.

What is the average product price in Wix Fragrances stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.