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Topic
Updated May 18, 2026
Wix

491 Wix Essential oils Stores: Stats & Market Data (2026)

491 active Wix stores fall into the Essential oils segment, with 84 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
79%
Contact info
Total Stores
491
Active Wix stores
New (30d)
84
Newly added in the last 30 days
Avg. Products
74
Among 488 stores with catalog data
Avg. Price
$28
Among 332 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

84 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 91 · 19%
10-49 214 · 44%
50-199 135 · 28%
200-999 46 · 9%
1k-4.9k 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
56% coverage
Home & Garden
29% coverage
Health
29% coverage
Arts & Entertainment
6% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Books & Literature
0% coverage
Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 228 · 69%
$25-$49 66 · 20%
$50-$99 26 · 8%
$100-$199 10 · 3%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 213 GBP 39 EUR 37 AUD 28 INR 27 CAD 26 JPY 14 CHF 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (66%), Facebook (61%), TikTok (9%).

Instagram
66%
Facebook
61%
TikTok
9%
YouTube
8%
Pinterest
8%
LinkedIn
6%
Twitter / X
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $16 avg
Beauty & Cosmetics natural skincare essential oils
22 products $48 avg
Health cbd pain relief thc pain relief
1,846 products $19 avg
Arts & Entertainment crystals incense
Home | Aromawisellc United States
36 products $12 avg
Beauty & Cosmetics Celebrations & Gifts aromatherapy essential oils
6 products $14 avg
Beauty & Cosmetics aromatherapy essential oils
31 products $15 avg
Food & Beverages Home & Garden olive oil store essential oils
228 products $115 avg
Health herbal remedies essential oils
30 products $18 avg
Health holistic health supplements essential oils
8 products $153 avg
Health essential oils the balanced oil
21 products $20 avg
Home & Garden Beauty & Cosmetics aroma scent fragrance shop
24 products $13 avg
Beauty & Cosmetics aromatherapy essential oils

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FAQ

How many Wix Essential oils stores are there?

We currently track 491 active Wix stores in the Essential oils segment.

Are Wix Essential oils stores growing?

Yes. In the last 30 days, 84 new stores were indexed in the Essential oils segment, showing a 17% monthly growth rate.

What is the average product price in Wix Essential oils stores?

Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.