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Topic
Updated Apr 27, 2026
Wix

465 Wix Essential oils Stores: Stats & Market Data (2026)

465 active Wix stores fall into the Essential oils segment, with 49 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
78%
Contact info
Total Stores
465
Active Wix stores
New (30d)
49
Newly added in the last 30 days
Avg. Products
69
Among 460 stores with catalog data
Avg. Price
$28
Among 308 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

49 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 96 · 21%
10-49 195 · 42%
50-199 127 · 28%
200-999 41 · 9%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
56% coverage
Home & Garden
29% coverage
Health
27% coverage
Arts & Entertainment
6% coverage
Food & Beverages
3% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Adult
1% coverage
Books & Literature
0% coverage
Education & Courses
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 69 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 211 · 69%
$25-$49 62 · 20%
$50-$99 26 · 8%
$100-$199 7 · 2%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 206 EUR 35 GBP 34 AUD 26 CAD 26 INR 22 JPY 14 TRY 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Wix average of $362.

Social media platforms

Instagram (67%), Facebook (62%), TikTok (10%).

Instagram
67%
Facebook
62%
TikTok
10%
Pinterest
9%
YouTube
8%
LinkedIn
7%
Twitter / X
7%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

51 products $18 avg
Health essential oils aromatherapy blends
17 products $53 avg
Beauty & Cosmetics yoga essential oils
1,866 products $16 avg
Arts & Entertainment crystals incense
10 products $3 avg
Beauty & Cosmetics natural soaps essential oils
11 products $40 avg
Health herbs essential oils
14 products $17 avg
Beauty & Cosmetics aromatherapy essential oils
38 products $20 avg
Beauty & Cosmetics cbd products essential oils
14 products $25 avg
Home & Garden essential oils aromatherapy
71 products $10 avg
Arts & Entertainment soy wax candles handcrafted candles
62 products $29 avg
Beauty & Cosmetics natural skincare essential oils
22 products $16 avg
Beauty & Cosmetics handmade soaps natural skincare
27 products $14 avg
Beauty & Cosmetics essential oils homemade products

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FAQ

How many Wix Essential oils stores are there?

We currently track 465 active Wix stores in the Essential oils segment.

Are Wix Essential oils stores growing?

Yes. In the last 30 days, 49 new stores were indexed in the Essential oils segment, showing a 11% monthly growth rate.

What is the average product price in Wix Essential oils stores?

Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.