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Topic
Updated June 8, 2026
Wix

528 Wix Essential oils Stores: Stats & Market Data (2026)

528 active Wix stores fall into the Essential oils segment, with 72 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
80%
Contact info
Total Stores
528
Active Wix stores
New (30d)
72
Newly added in the last 30 days
Avg. Products
77
Among 525 stores with catalog data
Avg. Price
$30
Among 365 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

81 40 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

72 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 85 · 16%
10-49 236 · 45%
50-199 153 · 29%
200-999 49 · 9%
1k-4.9k 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
55% coverage
Health
29% coverage
Home & Garden
29% coverage
Arts & Entertainment
5% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Books & Literature
0% coverage
Adult 1 Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 77 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 249 · 68%
$25-$49 76 · 21%
$50-$99 27 · 7%
$100-$199 9 · 2%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
USD 222 EUR 47 GBP 43 AUD 30 CAD 26 INR 26 JPY 14 CHF 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $30 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (66%), Facebook (61%), TikTok (11%).

Instagram
66%
Facebook
61%
TikTok
11%
YouTube
9%
Pinterest
8%
LinkedIn
7%
Twitter / X
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

75 products $32 avg 4 ads
Health crystal healing reiki
10 products $34 avg 2 ads
Home & Garden essential oil diffuser home fragrance
12 products $56 avg
Beauty & Cosmetics Home & Garden diy skincare essential oils
62 products $28 avg
Beauty & Cosmetics natural skincare essential oils
71 products $31 avg
Beauty & Cosmetics essential oils natural products
218 products $7 avg
Beauty & Cosmetics Health essential oils natural skincare
8 products $20 avg
Beauty & Cosmetics aromatherapy skincare small batch products
54 products $7 avg
Beauty & Cosmetics natural skin care fragrance mist
44 products $17 avg
Beauty & Cosmetics essential oils aromatherapy
64 products $15 avg
Beauty & Cosmetics essential oils energy uplift
105 products $6 avg
Health Home & Garden essential oils aromatherapy products
22 products $13 avg
Health Home & Garden essential oils natural wellness

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FAQ

How many Wix Essential oils stores are there?

We currently track 528 active Wix stores in the Essential oils segment.

Are Wix Essential oils stores growing?

Yes. In the last 30 days, 72 new stores were indexed in the Essential oils segment, showing a 14% monthly growth rate.

What is the average product price in Wix Essential oils stores?

Among stores with pricing data, the average listed price is about $30, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.