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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

1,835 Wix Candles & Fragrance Stores: Stats & Market Data (2026)

1,835 active Wix stores fall into the Candles & Fragrance segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Health, Beauty & Cosmetics. 78% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
99%
Contact info
Total Stores
1,835
Active Wix stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
84
Among 1,745 stores with catalog data
Avg. Price
$117
Among 1,241 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

66 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 373 · 21%
10-49 821 · 47%
50-199 412 · 24%
200-999 115 · 7%
1k-4.9k 24 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Health
15% coverage
Beauty & Cosmetics
11% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
4% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Toys & Games 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 84 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 715 · 58%
$25-$49 304 · 24%
$50-$99 125 · 10%
$100-$199 50 · 4%
$200-$499 24 · 2%
$500+ 23 · 2%
Store currencies
USD 968 EUR 226 GBP 169 CAD 105 AUD 69 INR 37 BRL 30 TRY 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $117 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (55%), TikTok (14%).

Instagram
67%
Facebook
55%
TikTok
14%
YouTube
10%
Pinterest
10%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

178 products $11 avg 1 ads
Home & Garden home fragrance scented candles
221 products $40 avg 4 ads
Home & Garden home decor lifestyle objects
135 products $9 avg 2 ads
Home & Garden handmade wax melts scented wax melts
185 products $26 avg 1 ads
Home & Garden handmade candles organic candles
7 products $165 avg
Celebrations & Gifts Home & Garden witchy decor occult gifts
366 products $1 avg
Home & Garden scented wax melts fragrant wax tarts
17 products $4 avg
Jewelry & Watches Home & Garden moon stone jewelry rose quartz
32 products $18 avg
Home & Garden scented candles soy wax candles
59 products $13 avg
Home & Garden handmade decor unique home goods
140 products $118 avg
Home & Garden scented candles home fragrance
126 products $19 avg
Home & Garden home decor scented candles
36 products $14 avg
Home & Garden home decor candles

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FAQ

How many Wix Candles & Fragrance stores are there?

We currently track 1,835 active Wix stores in the Candles & Fragrance segment.

Are Wix Candles & Fragrance stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Candles & Fragrance segment, showing a 4% monthly growth rate.

What is the average product price in Wix Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $117, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.