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Wix topic analytics
Topic
Updated June 8, 2026
Wix

570 Wix Handmade soap Stores: Stats & Market Data (2026)

570 active Wix stores fall into the Handmade soap segment, with 111 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
75%
Contact info
Total Stores
570
Active Wix stores
New (30d)
111
Newly added in the last 30 days
Avg. Products
56
Among 568 stores with catalog data
Avg. Price
$16
Among 439 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

103 51 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

111 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 6%
10-49 341 · 60%
50-199 176 · 31%
200-999 18 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
84% coverage
Home & Garden
30% coverage
Health
4% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages 2 Jewelry & Watches 2 Apparel & Accessories 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 56 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 391 · 89%
$25-$49 31 · 7%
$50-$99 5 · 1%
$100-$199 11 · 3%
$500+ 1 · 0%
Store currencies
USD 359 EUR 49 GBP 49 CAD 36 AUD 11 HKD 10 BRL 7 INR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (64%), Facebook (61%), TikTok (9%).

Instagram
64%
Facebook
61%
TikTok
9%
Pinterest
8%
YouTube
8%
Twitter / X
5%
LinkedIn
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

80 products $23 avg
Beauty & Cosmetics natural soap handmade soap
30 products $8 avg
Beauty & Cosmetics handmade soap cold process soap
28 products $8 avg
Home & Garden handmade soap natural candles
31 products $10 avg
Beauty & Cosmetics goat milk soap handmade soap
22 products $9 avg
Beauty & Cosmetics artisanal soap natural soap
60 products $6 avg
Home & Garden goat milk soap natural soap
176 products $25 avg
Beauty & Cosmetics organic soap handmade soap
52 products $17 avg
Beauty & Cosmetics handmade soap natural ingredients
49 products $11 avg
Beauty & Cosmetics natural soap handmade soap
25 products $13 avg
Beauty & Cosmetics natural skincare handmade soap
8 products $16 avg
Beauty & Cosmetics handmade soap goat milk soap
HOME | BC Soap Co. United States
6 products $7 avg
Beauty & Cosmetics natural soap handmade soap

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FAQ

How many Wix Handmade soap stores are there?

We currently track 570 active Wix stores in the Handmade soap segment.

Are Wix Handmade soap stores growing?

Yes. In the last 30 days, 111 new stores were indexed in the Handmade soap segment, showing a 19% monthly growth rate.

What is the average product price in Wix Handmade soap stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.