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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

480 Wix Handmade soap Stores: Stats & Market Data (2026)

480 active Wix stores fall into the Handmade soap segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
76%
Contact info
Total Stores
480
Active Wix stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
51
Among 475 stores with catalog data
Avg. Price
$16
Among 354 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

33 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 7%
10-49 296 · 62%
50-199 130 · 27%
200-999 16 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
83% coverage
Home & Garden
30% coverage
Health
5% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
0% coverage
Apparel & Accessories 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 51 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 316 · 89%
$25-$49 24 · 7%
$50-$99 5 · 1%
$100-$199 9 · 3%
Store currencies
USD 321 EUR 41 GBP 35 CAD 26 AUD 10 HKD 8 BRL 5 INR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (63%), Facebook (61%), TikTok (9%).

Instagram
63%
Facebook
61%
TikTok
9%
Pinterest
8%
YouTube
7%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
0%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $8 avg 2 ads
Arts & Entertainment handmade soap craft workshops
59 products $8 avg
Beauty & Cosmetics handmade soap natural ingredients
18 products $28 avg
Home & Garden crystal candles soy candles
18 products $18 avg
Beauty & Cosmetics organic soap handmade soap
22 products $7 avg
Beauty & Cosmetics cow milk soap natural skincare
63 products $11 avg
Beauty & Cosmetics Health Home & Garden natural cosmetics vegan beauty
27 products $9 avg
Beauty & Cosmetics handmade soap natural beauty products
19 products $8 avg
Apparel & Accessories custom dresses handmade soap
7 products $8 avg
Beauty & Cosmetics natural soaps olive oil soap
55 products $9 avg
Beauty & Cosmetics natural skincare handmade soap
21 products $6 avg
Beauty & Cosmetics handmade soap natural soap
29 products $11 avg
Beauty & Cosmetics artisan soap natural skincare

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FAQ

How many Wix Handmade soap stores are there?

We currently track 480 active Wix stores in the Handmade soap segment.

Are Wix Handmade soap stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Handmade soap segment, showing a 7% monthly growth rate.

What is the average product price in Wix Handmade soap stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.