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Wix category analytics
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Updated Apr 6, 2026
Wix

5,311 Wix Sporting Goods Stores: Stats & Market Data (2026)

5,311 active Wix stores fall into the Sporting Goods segment, with 168 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 81% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

81%
Social media
3%
Meta ads
99%
Contact info
Total Stores
5,311
Active Wix stores
New (30d)
168
Newly added in the last 30 days
Avg. Products
74
Among 5,080 stores with catalog data
Avg. Price
$397
Among 3,222 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

173 86 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

168 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,092 · 41%
10-49 2,116 · 42%
50-199 596 · 12%
200-999 225 · 4%
1k-4.9k 47 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
6% coverage
Apparel & Accessories
5% coverage
Education & Courses
2% coverage
Vehicles & Parts
2% coverage
Home & Garden
1% coverage
Travel
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
0% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 801 · 25%
$25-$49 950 · 29%
$50-$99 646 · 20%
$100-$199 298 · 9%
$200-$499 246 · 8%
$500+ 281 · 9%
Store currencies
USD 2,869 EUR 598 GBP 550 CAD 280 AUD 227 JPY 76 BRL 68 MXN 61

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $397 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (63%), YouTube (22%).

Instagram
70%
Facebook
63%
YouTube
22%
Twitter / X
13%
TikTok
11%
LinkedIn
8%
Pinterest
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $10 avg 3 ads
Sporting Goods kids soccer youth soccer league
www.rosaevents.com United States
14 products $50 avg 1 ads
Celebrations & Gifts Home & Garden Sporting Goods stargazing events camping trips
28 products $1844 avg 1 ads
Electronics Sporting Goods electric bike urban riding
19 products $25 avg 5 ads
Sporting Goods Health sports supplements pre workout
89 products $182 avg 1 ads
Sporting Goods volleyball clinics pickleball training
147 products $31 avg 1 ads
Sporting Goods Health workout clothes fitness apparel
36 products $134 avg 4 ads
Sporting Goods soccer training football academy
12 products $32 avg 28 ads
Sporting Goods Education & Courses fitness expo tickets sports conference passes
388 products $80 avg 2 ads
Sporting Goods skateboard shop skateboard decks
12 products $2590 avg 2 ads
Vehicles & Parts Sporting Goods electric bikes ebike sales
76 products $64 avg 7 ads
Apparel & Accessories Sporting Goods boys golf apparel youth golf shirts
7 products $41 avg 1 ads
Sporting Goods Animals & Pet Supplies hunting gear deer mount

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 5,311 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 168 new stores were indexed in the Sporting Goods segment, showing a 3% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $397, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.