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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

906 Wix Action Figures Stores: Stats & Market Data (2026)

906 active Wix stores fall into the Action Figures segment, with 39 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
98%
Contact info
Total Stores
906
Active Wix stores
New (30d)
39
Newly added in the last 30 days
Avg. Products
287
Among 864 stores with catalog data
Avg. Price
$212
Among 601 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

39 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 208 · 24%
10-49 261 · 30%
50-199 188 · 22%
200-999 154 · 18%
1k-4.9k 48 · 6%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
7% coverage
Arts & Entertainment
4% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Sporting Goods
2% coverage
Electronics
1% coverage
Adult 4 Jewelry & Watches 4 Vehicles & Parts 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 287 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 254 · 42%
$25-$49 132 · 22%
$50-$99 100 · 17%
$100-$199 45 · 7%
$200-$499 42 · 7%
$500+ 28 · 5%
Store currencies
USD 471 EUR 110 GBP 91 AUD 30 CAD 29 HKD 20 JPY 18 MXN 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $212 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (62%), Facebook (56%), YouTube (22%).

Instagram
62%
Facebook
56%
YouTube
22%
TikTok
16%
Twitter / X
15%
LinkedIn
5%
Pinterest
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
3%
Facebook Pixel
1%
Google Tag Manager
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

17 products $952 avg 2 ads
Toys & Games arrow tag kits kids outdoor activity
28 products $40 avg 1 ads
Toys & Games micro wrestling wrestling merchandise
69 products $7 avg 2 ads
Toys & Games Apparel & Accessories handmade crochet knitted gifts
50 products $18 avg
Toys & Games handmade dolls doll clothes
87 products $377 avg
Toys & Games anime figures collectible figures
12 products $56 avg
Toys & Games Books & Literature Arts & Entertainment vinyl records comic books
24 products $5 avg
Books & Literature Toys & Games comic books teen titans
1,552 products $90 avg
Toys & Games diecast toys diecast cars
346 products $10 avg
Toys & Games toy store game shop
245 products $16 avg
Toys & Games tabletop gaming miniatures
717 products $5 avg
Toys & Games fishing-gear angler
84 products $56 avg
Toys & Games lego toys

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FAQ

How many Wix Action Figures stores are there?

We currently track 906 active Wix stores in the Action Figures segment.

Are Wix Action Figures stores growing?

Yes. In the last 30 days, 39 new stores were indexed in the Action Figures segment, showing a 4% monthly growth rate.

What is the average product price in Wix Action Figures stores?

Among stores with pricing data, the average listed price is about $212, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.