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Wix country analytics
Country
Updated Apr 6, 2026
Wix

231 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 231 active Wix stores in Bulgaria, with 8 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 81% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

81%
Social media
3%
Meta ads
99%
Contact info
Total Stores
231
Active Wix stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
117
Among 211 stores with catalog data
Avg. Price
$1,604
Among 144 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 56 · 27%
10-49 80 · 38%
50-199 45 · 21%
200-999 26 · 12%
1k-4.9k 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
12% coverage
Arts & Entertainment
11% coverage
Beauty & Cosmetics
8% coverage
Education & Courses
6% coverage
Food & Beverages
6% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
4% coverage
Business & Industrial
3% coverage
Health
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 117 because some stores carry much larger inventories. That's larger than the Wix average of 79. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 31%
$25-$49 24 · 17%
$50-$99 19 · 13%
$100-$199 15 · 10%
$200-$499 7 · 5%
$500+ 35 · 24%
Store currencies
EUR 148 BGN 76 USD 4 BGL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,604 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Facebook (69%), Instagram (65%), YouTube (15%).

Facebook
69%
Instagram
65%
YouTube
15%
TikTok
14%
LinkedIn
10%
Pinterest
6%
Twitter / X
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Ads (4%), Google Tag Manager (3%).

Google Analytics
5%
Google Ads
4%
Google Tag Manager
3%
Facebook Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

22 products $20 avg 1 ads
Jewelry & Watches jewelry fashion accessories
12 products $56 avg
Arts & Entertainment film production distribution
24 products $3 avg
Business & Industrial b2b consulting business services
284 products $40 avg
Jewelry & Watches swarovski jewelry handmade jewelry
96 products $13950 avg
Adult adult store sexual wellness
94 products $5 avg
Animals & Pet Supplies dog winter clothes dog apparel
399 products $522 avg
Furniture home furniture modern furniture
2,300 products $94 avg
Celebrations & Gifts gift shop flower gift
24 products $57607 avg
Electronics professional audio equipment line array systems
249 products $37 avg
Apparel & Accessories thrift store sustainable fashion
57 products $27 avg
Baby & Kids baby clothes kids outfits

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 231 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 8 new Wix stores were indexed in Bulgaria, reflecting a 3% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 117 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.