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Wix country analytics
Country
Updated Apr 6, 2026
Wix

203 Wix Stores in Nigeria: Stats & Trends (2026)

We track 203 active Wix stores in Nigeria, with 11 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
99%
Contact info
Total Stores
203
Active Wix stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
140
Among 188 stores with catalog data
Avg. Price
$697
Among 117 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 34%
10-49 69 · 37%
50-199 30 · 16%
200-999 17 · 9%
1k-4.9k 8 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
9% coverage
Arts & Entertainment
7% coverage
Health
6% coverage
Business & Industrial
5% coverage
Education & Courses
5% coverage
Books & Literature
3% coverage
Electronics
3% coverage
Hardware
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 140 because some stores carry much larger inventories. That's larger than the Wix average of 79. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 50%
$25-$49 18 · 15%
$50-$99 9 · 8%
$100-$199 12 · 10%
$200-$499 7 · 6%
$500+ 12 · 10%
Store currencies
NGN 177 USD 23 GBP 2 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $697 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Instagram (68%), Facebook (37%), Twitter / X (25%).

Instagram
68%
Facebook
37%
Twitter / X
25%
LinkedIn
21%
YouTube
21%
TikTok
21%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (3%), Google Ads (1%).

Google Analytics
4%
Facebook Pixel
3%
Google Ads
1%
Google Tag Manager
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $16 avg
Apparel & Accessories underwear lingerie
190 products $56 avg
Apparel & Accessories women's clothing dresses
52 products $193 avg
Electronics Food & Beverages solar energy renewable energy
77 products $22 avg
Home & Garden home decor kitchen
212 products $636 avg
Electronics mobile phones computers
12 products
Education & Courses online courses business courses
20 products $150 avg
Apparel & Accessories nigerian fashion african cultural silhouettes
6 products $7 avg
Beauty & Cosmetics makeup skincare
41 products $88 avg
Apparel & Accessories fashion clothing online men's wear
9 products $20 avg
Books & Literature inspirational books life stories
31 products $141 avg
Apparel & Accessories evening wear ready-to-wear
352 products $5 avg
Beauty & Cosmetics beauty supplies skin care

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FAQ

How many Wix stores are in Nigeria?

Our database tracks 203 active Wix stores in Nigeria.

How fast is the Nigeria Wix market growing?

In the past 30 days, 11 new Wix stores were indexed in Nigeria, reflecting a 5% monthly growth rate.

What is the average catalog size for Nigeria Wix stores?

Among Wix stores in Nigeria with catalog data, the average is about 140 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.