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Topic
Updated Apr 27, 2026
Wix

389 Wix Cosmetics store Stores: Stats & Market Data (2026)

389 active Wix stores fall into the Cosmetics store segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Education & Courses. 76% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

76%
Social media
0%
Meta ads
71%
Contact info
Total Stores
389
Active Wix stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
129
Among 379 stores with catalog data
Avg. Price
$64
Among 275 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 92 · 24%
10-49 177 · 47%
50-199 72 · 19%
200-999 27 · 7%
1k-4.9k 10 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
1% coverage
Education & Courses 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 129 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 172 · 63%
$25-$49 44 · 16%
$50-$99 37 · 13%
$100-$199 11 · 4%
$200-$499 6 · 2%
$500+ 5 · 2%
Store currencies
USD 208 EUR 47 GBP 23 BRL 16 CAD 13 MXN 11 JPY 10 AUD 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the Wix average of $362.

Social media platforms

Instagram (63%), Facebook (47%), TikTok (17%).

Instagram
63%
Facebook
47%
TikTok
17%
YouTube
13%
Twitter / X
10%
Pinterest
7%
LinkedIn
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Ads (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Ads
2%
Facebook Pixel
1%
Google Tag Manager
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

808 products $7 avg
Beauty & Cosmetics cosmetics store online beauty shop
14 products $15 avg
Beauty & Cosmetics eyelash extensions beauty products
1,434 products $5 avg
Beauty & Cosmetics beauty supplies cosmetics store
32 products $19 avg
Beauty & Cosmetics cosmetics store beauty products
27 products $20 avg
Beauty & Cosmetics lip liner blush
La'Atut | beauty United Kingdom
219 products $86 avg
Beauty & Cosmetics beauty products cosmetics store
194 products $5643 avg
Beauty & Cosmetics organic skincare cosmetics store
10 products $29 avg
Beauty & Cosmetics beauty products cosmetics store
630 products $20 avg
Beauty & Cosmetics beauty supply professional beauty products
293 products $38 avg
Beauty & Cosmetics asian skincare products personal care
40 products $10 avg
Beauty & Cosmetics luxury self-care beauty products
42 products $12 avg
Beauty & Cosmetics lip liner matte lip

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FAQ

How many Wix Cosmetics store stores are there?

We currently track 389 active Wix stores in the Cosmetics store segment.

Are Wix Cosmetics store stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Cosmetics store segment, showing a 9% monthly growth rate.

What is the average product price in Wix Cosmetics store stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.