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Wix topic analytics
Topic
Updated May 4, 2026
Wix

138 Wix Craft Stores: Stats & Market Data (2026)

138 active Wix stores fall into the Craft segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Books & Literature. 75% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

75%
Social media
1%
Meta ads
69%
Contact info
Total Stores
138
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
117
Among 138 stores with catalog data
Avg. Price
$117
Among 91 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

15 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 20%
10-49 65 · 47%
50-199 29 · 21%
200-999 12 · 9%
1k-4.9k 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
89% coverage
Home & Garden
4% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 117 because some stores carry much larger inventories. That's larger than the Wix average of 77. The strongest country concentrations are United States, United Kingdom, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 43%
$25-$49 17 · 19%
$50-$99 12 · 13%
$100-$199 9 · 10%
$200-$499 8 · 9%
$500+ 6 · 7%
Store currencies
USD 73 GBP 21 EUR 13 JPY 7 MXN 4 BRL 3 CAD 3 INR 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $117 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (66%), Facebook (43%), YouTube (14%).

Instagram
66%
Facebook
43%
YouTube
14%
TikTok
12%
Twitter / X
9%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
4%
Google Tag Manager
1%
Facebook Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $441 avg
Arts & Entertainment art craft
WORKS | artbybwe United States
10 products $16 avg
Arts & Entertainment art supplies creative
HOME | salazarmagic United States
20 products $12 avg
Arts & Entertainment magic kit magic
82 products $15 avg
Arts & Entertainment art craft
165 products $129 avg
Arts & Entertainment art art supplies
11 products $12 avg
Arts & Entertainment home decor craft
54 products $548 avg
Arts & Entertainment sewing embroidery
7 products $22 avg
Arts & Entertainment scrapbooking vintage
22 products $319 avg
Jewelry & Watches silver accessories fashion jewelry
154 products $34 avg
Arts & Entertainment pottery craft
Home | Mysite United Kingdom
41 products $146 avg
Arts & Entertainment art hobby

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FAQ

How many Wix Craft stores are there?

We currently track 138 active Wix stores in the Craft segment.

Are Wix Craft stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Craft segment, showing a 11% monthly growth rate.

What is the average product price in Wix Craft stores?

Among stores with pricing data, the average listed price is about $117, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.