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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

190 Wix Hobby Stores: Stats & Market Data (2026)

190 active Wix stores fall into the Hobby segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Toys & Games, Home & Garden. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
70%
Contact info
Total Stores
190
Active Wix stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
198
Among 186 stores with catalog data
Avg. Price
$191
Among 120 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 54 · 29%
10-49 78 · 42%
50-199 37 · 20%
200-999 12 · 6%
1k-4.9k 3 · 2%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
77% coverage
Toys & Games
11% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Hardware
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 198 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 43 · 36%
$25-$49 31 · 26%
$50-$99 20 · 17%
$100-$199 8 · 7%
$200-$499 11 · 9%
$500+ 7 · 6%
Store currencies
USD 105 EUR 21 GBP 20 CAD 6 BRL 5 AUD 4 CHF 4 MXN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $191 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (58%), Facebook (52%), YouTube (23%).

Instagram
58%
Facebook
52%
YouTube
23%
TikTok
13%
Twitter / X
10%
LinkedIn
8%
Pinterest
4%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Tag Manager (1%), Facebook Pixel (1%), Google Analytics (1%).

Google Tag Manager
1%
Facebook Pixel
1%
Google Analytics
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,744 products $143 avg
110 products $11 avg
Home & Garden aquarium hobby
19 products $20 avg
Arts & Entertainment podcast entertainment
93 products $170 avg
Arts & Entertainment mahjong games
5 products $32 avg
Arts & Entertainment music musical-instruments
54 products $559 avg
Arts & Entertainment sewing embroidery
11 products $54 avg
Arts & Entertainment art supplies creative materials
HOME | Una Toibin United States
31 products $43 avg
Arts & Entertainment home decor art
13 products $3 avg
Arts & Entertainment yoga supplies art materials
47 products $9 avg
Arts & Entertainment e-commerce art
380 products $52 avg
Arts & Entertainment diy crafting

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FAQ

How many Wix Hobby stores are there?

We currently track 190 active Wix stores in the Hobby segment.

Are Wix Hobby stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Hobby segment, showing a 8% monthly growth rate.

What is the average product price in Wix Hobby stores?

Among stores with pricing data, the average listed price is about $191, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.