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Wix topic analytics
Topic
Updated June 8, 2026
Wix

667 Wix Crafts Stores: Stats & Market Data (2026)

667 active Wix stores fall into the Crafts segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Celebrations & Gifts. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
74%
Contact info
Total Stores
667
Active Wix stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
110
Among 663 stores with catalog data
Avg. Price
$166
Among 459 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

54 27 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

18 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 148 · 22%
10-49 276 · 42%
50-199 174 · 26%
200-999 56 · 8%
1k-4.9k 8 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
76% coverage
Home & Garden
12% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
2% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Food & Beverages
0% coverage
Antiques & Collectibles 2 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 110 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 201 · 44%
$25-$49 107 · 23%
$50-$99 68 · 15%
$100-$199 30 · 7%
$200-$499 29 · 6%
$500+ 24 · 5%
Store currencies
USD 386 EUR 69 GBP 60 CAD 30 AUD 16 BRL 14 INR 12 ILS 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $166 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (61%), Facebook (51%), YouTube (12%).

Instagram
61%
Facebook
51%
YouTube
12%
TikTok
11%
Pinterest
8%
LinkedIn
7%
Twitter / X
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (1%), Facebook Pixel (1%), Google Tag Manager (0%).

Google Analytics
1%
Facebook Pixel
1%
Google Tag Manager
0%
Pinterest Pixel
0%
Google Ads
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $52 avg
Arts & Entertainment crafts hobbies
7 products $44 avg
Arts & Entertainment glass art crafts
16 products $5 avg
Arts & Entertainment masking-tape stationery
6 products $21 avg
Arts & Entertainment art gifts
9 products $25 avg
Arts & Entertainment magical arts
98 products $39 avg
Toys & Games crochet plushies handmade toys
Home | Nerd Shelf United Kingdom
140 products $61 avg
Arts & Entertainment wizarding replicas
47 products $9 avg
Arts & Entertainment e-commerce art
29 products $56 avg
Celebrations & Gifts Arts & Entertainment hawaiian gifts handmade jewelry
72 products $502 avg
Arts & Entertainment art crafts
5 products $20 avg
Home & Garden home decor crafts
89 products $15 avg
Arts & Entertainment souvenirs crafts

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FAQ

How many Wix Crafts stores are there?

We currently track 667 active Wix stores in the Crafts segment.

Are Wix Crafts stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Crafts segment, showing a 3% monthly growth rate.

What is the average product price in Wix Crafts stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.