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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

685 Wix Crafts Stores: Stats & Market Data (2026)

685 active Wix stores fall into the Crafts segment, with 62 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
72%
Contact info
Total Stores
685
Active Wix stores
New (30d)
62
Newly added in the last 30 days
Avg. Products
99
Among 676 stores with catalog data
Avg. Price
$176
Among 452 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

62 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 163 · 24%
10-49 288 · 43%
50-199 169 · 25%
200-999 49 · 7%
1k-4.9k 6 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
75% coverage
Home & Garden
12% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
2% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage
Antiques & Collectibles 2 Baby & Kids 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 99 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 201 · 44%
$25-$49 99 · 22%
$50-$99 71 · 16%
$100-$199 32 · 7%
$200-$499 27 · 6%
$500+ 22 · 5%
Store currencies
USD 402 EUR 74 GBP 56 CAD 27 AUD 18 BRL 15 INR 12 ILS 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $176 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (62%), Facebook (52%), YouTube (12%).

Instagram
62%
Facebook
52%
YouTube
12%
TikTok
10%
Pinterest
8%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (1%), Facebook Pixel (1%), Google Tag Manager (0%).

Google Analytics
1%
Facebook Pixel
1%
Google Tag Manager
0%
Pinterest Pixel
0%
Google Ads
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

980 products $15 avg
Arts & Entertainment ceramics handmade
34 products $2 avg
Arts & Entertainment handmade art stationery
51 products $339 avg
Arts & Entertainment art gallery fine art
78 products $178 avg
Arts & Entertainment custom tumblers bling
310 products $4 avg
Arts & Entertainment handmade crafts
90 products $248 avg
Hardware Home & Garden woodworking home improvement
5 products $20 avg
Home & Garden home decor crafts
97 products $35 avg
Arts & Entertainment glass art fiber art
72 products $36 avg
Home & Garden Education & Courses holistic crafts
72 products $131 avg
Apparel & Accessories knitted sweaters handmade scarves
508 products $14 avg 2 ads
Arts & Entertainment diy crafts
58 products $994 avg
Arts & Entertainment stained glass art gallery

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FAQ

How many Wix Crafts stores are there?

We currently track 685 active Wix stores in the Crafts segment.

Are Wix Crafts stores growing?

Yes. In the last 30 days, 62 new stores were indexed in the Crafts segment, showing a 9% monthly growth rate.

What is the average product price in Wix Crafts stores?

Among stores with pricing data, the average listed price is about $176, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.