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Wix topic analytics
Topic
Updated May 4, 2026
Wix

53 Wix Custom-made Stores: Stats & Market Data (2026)

53 active Wix stores fall into the Custom-made segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 81% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
70%
Contact info
Total Stores
53
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
75
Among 53 stores with catalog data
Avg. Price
$291
Among 35 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 28%
10-49 23 · 43%
50-199 10 · 19%
200-999 4 · 8%
1k-4.9k 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
32% coverage
Home & Garden
15% coverage
Arts & Entertainment
13% coverage
Celebrations & Gifts
13% coverage
Furniture
9% coverage
Food & Beverages
6% coverage
Electronics
4% coverage
Hardware
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. The strongest country concentrations are United States, France, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 17%
$25-$49 7 · 20%
$50-$99 5 · 14%
$100-$199 7 · 20%
$200-$499 7 · 20%
$500+ 3 · 9%
Store currencies
USD 21 EUR 12 JPY 4 AUD 3 BRL 3 GBP 2 NZD 2 AED 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $291 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (72%), Facebook (53%), YouTube (9%).

Instagram
72%
Facebook
53%
YouTube
9%
Twitter / X
8%
LinkedIn
6%
Pinterest
6%
TikTok
6%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 10 percentage points above the Wix average of 71%.

Marketing & analytics tools

Google Analytics (4%), Google Ads (2%).

Google Analytics
4%
Google Ads
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

39 products $15 avg
Home & Garden custom-made car coasters
135 products $32 avg
Furniture home-furniture custom-made
48 products $70 avg
Apparel & Accessories sauna cap felt hat
30 products $115 avg
Apparel & Accessories fashion clothing
13 products $41 avg
Furniture home-furniture recycled-materials
6 products $59 avg
Apparel & Accessories handmade knitwear
102 products $30 avg
Celebrations & Gifts personalized gifts custom-made
40 products $22 avg
Home & Garden decor furnishings
31 products $489 avg
Furniture home-furniture rustic
8 products
Apparel & Accessories Food & Beverages outdoor camping gear

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FAQ

How many Wix Custom-made stores are there?

We currently track 53 active Wix stores in the Custom-made segment.

Are Wix Custom-made stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Custom-made segment, showing a 4% monthly growth rate.

What is the average product price in Wix Custom-made stores?

Among stores with pricing data, the average listed price is about $291, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.