53 Wix Custom-made Stores: Stats & Market Data (2026)
53 active Wix stores fall into the Custom-made segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 81% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 21%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. The strongest country concentrations are United States, France, Japan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $291 because some stores price much higher, pulling it up. That's below the Wix average of $365.
Marketing & analytics tools
Google Analytics (4%), Google Ads (2%).
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Start Free TrialFAQ
How many Wix Custom-made stores are there?
We currently track 53 active Wix stores in the Custom-made segment.
Are Wix Custom-made stores growing?
Yes. In the last 30 days, 2 new stores were indexed in the Custom-made segment, showing a 4% monthly growth rate.
What is the average product price in Wix Custom-made stores?
Among stores with pricing data, the average listed price is about $291, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (53%), YouTube (9%).
Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 10 percentage points above the Wix average of 71%.