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Topic
Updated Apr 6, 2026
Wix

422 Wix Essential oils Stores: Stats & Market Data (2026)

422 active Wix stores fall into the Essential oils segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
100%
Contact info
Total Stores
422
Active Wix stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
70
Among 402 stores with catalog data
Avg. Price
$26
Among 284 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

22 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 86 · 21%
10-49 167 · 42%
50-199 112 · 28%
200-999 36 · 9%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
56% coverage
Home & Garden
29% coverage
Health
25% coverage
Arts & Entertainment
6% coverage
Food & Beverages
3% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Adult
1% coverage
Books & Literature
0% coverage
Animals & Pet Supplies 1 Apparel & Accessories 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 195 · 69%
$25-$49 61 · 21%
$50-$99 22 · 8%
$100-$199 5 · 2%
$500+ 1 · 0%
Store currencies
USD 189 EUR 31 GBP 29 CAD 24 AUD 23 INR 21 JPY 12 HKD 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (68%), Facebook (62%), Pinterest (9%).

Instagram
68%
Facebook
62%
Pinterest
9%
TikTok
9%
YouTube
7%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $21 avg
Home & Garden soy wax candles scented candles
41 products $4 avg
Home & Garden essential oils aromatherapy
30 products $10 avg
Toys & Games sensory playdough essential oils
44 products $7 avg
Beauty & Cosmetics natural soap cold process soap
9 products $10 avg
Beauty & Cosmetics essential oils natural products
54 products $35 avg
Beauty & Cosmetics Health Home & Garden essential oils handmade skincare
42 products $19 avg
Beauty & Cosmetics Health Home & Garden essential oils natural cosmetics
228 products $115 avg
Health herbal remedies essential oils
49 products $25 avg
Home & Garden lavender aromatherapy
15 products $11 avg
Beauty & Cosmetics essential oils gift set
41 products $15 avg
Home & Garden essential oils organic essential oils
25 products $20 avg
Beauty & Cosmetics aromatherapy essential oils

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FAQ

How many Wix Essential oils stores are there?

We currently track 422 active Wix stores in the Essential oils segment.

Are Wix Essential oils stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Essential oils segment, showing a 5% monthly growth rate.

What is the average product price in Wix Essential oils stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.