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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

981 Wix Gift shop Stores: Stats & Market Data (2026)

981 active Wix stores fall into the Gift shop segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
98%
Contact info
Total Stores
981
Active Wix stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
145
Among 921 stores with catalog data
Avg. Price
$100
Among 672 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 207 · 22%
10-49 312 · 34%
50-199 242 · 26%
200-999 144 · 16%
1k-4.9k 16 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
63% coverage
Home & Garden
20% coverage
Arts & Entertainment
11% coverage
Apparel & Accessories
7% coverage
Jewelry & Watches
3% coverage
Food & Beverages
2% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 145 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 343 · 51%
$25-$49 178 · 26%
$50-$99 98 · 15%
$100-$199 37 · 6%
$200-$499 8 · 1%
$500+ 8 · 1%
Store currencies
USD 511 GBP 121 EUR 93 CAD 43 AUD 33 TRY 21 INR 16 ILS 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (59%), TikTok (13%).

Instagram
67%
Facebook
59%
TikTok
13%
YouTube
8%
LinkedIn
8%
Twitter / X
8%
Pinterest
7%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $29 avg
Celebrations & Gifts personalized gifts customized presents
451 products $9 avg
Celebrations & Gifts gift shop special occasion gifts
HOME | HUTTONS STORE United Kingdom
671 products $32 avg
Home & Garden gift shop retailer
346 products $15 avg
Home & Garden gift shop home decor
8 products $26 avg
Celebrations & Gifts gift shop gift store
25 products $17 avg
Home & Garden home decor gift shop
101 products $3 avg
Celebrations & Gifts wedding favors personalized gifts
107 products $18 avg
Celebrations & Gifts flowers flower shop
8 products $14 avg
Celebrations & Gifts gift shop handmade gift bags
318 products $43 avg
Celebrations & Gifts gift shop handmade signs
71 products $23 avg
Celebrations & Gifts gift shop perfumes

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FAQ

How many Wix Gift shop stores are there?

We currently track 981 active Wix stores in the Gift shop segment.

Are Wix Gift shop stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Gift shop segment, showing a 4% monthly growth rate.

What is the average product price in Wix Gift shop stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.