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Wix topic analytics
Topic
Updated May 4, 2026
Wix

58 Wix Guides Stores: Stats & Market Data (2026)

58 active Wix stores fall into the Guides segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Books & Literature. 74% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

74%
Social media
2%
Meta ads
71%
Contact info
Total Stores
58
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
12
Among 58 stores with catalog data
Avg. Price
$68
Among 25 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 35 · 60%
10-49 21 · 36%
50-199 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
36% coverage
Arts & Entertainment
14% coverage
Books & Literature
12% coverage
Travel
12% coverage
Business & Industrial
7% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 12 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, Canada, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 52%
$25-$49 6 · 24%
$50-$99 3 · 12%
$100-$199 1 · 4%
$200-$499 1 · 4%
$500+ 1 · 4%
Store currencies
USD 28 EUR 10 BRL 4 CAD 4 GBP 2 INR 2 AED 1 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (69%), Facebook (50%), YouTube (31%).

Instagram
69%
Facebook
50%
YouTube
31%
TikTok
19%
LinkedIn
14%
Twitter / X
12%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Tag Manager (10%), Google Analytics (7%), Google Ads (3%).

Google Tag Manager
10%
Google Analytics
7%
Google Ads
3%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $12 avg
Arts & Entertainment mental health magazine
7 products $8 avg
Beauty & Cosmetics Education & Courses beauty skincare
6 products $281 avg
Travel travels tours
20 products $30 avg
12 products $6 avg
5 products $8 avg
Arts & Entertainment guides maps
25 products $636 avg
22 products $39 avg
Education & Courses guides effective routines
24 products $5 avg
Books & Literature ebooks digital books
12 products $172 avg
Business & Industrial coaching business advice
6 products $21 avg
Education & Courses ugc content-creation
29 products $30 avg
Travel motorcycle rentals tour services

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FAQ

How many Wix Guides stores are there?

We currently track 58 active Wix stores in the Guides segment.

Are Wix Guides stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Guides segment, showing a 3% monthly growth rate.

What is the average product price in Wix Guides stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.