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Topic
Updated May 18, 2026
Wix

160 Wix Kids fashion Stores: Stats & Market Data (2026)

160 active Wix stores fall into the Kids fashion segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Baby & Kids, Celebrations & Gifts. 82% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

82%
Social media
1%
Meta ads
70%
Contact info
Total Stores
160
Active Wix stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
304
Among 158 stores with catalog data
Avg. Price
$160
Among 118 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

28 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 13%
10-49 38 · 24%
50-199 49 · 31%
200-999 41 · 26%
1k-4.9k 9 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
53% coverage
Baby & Kids
52% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 304 products per store. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 53 · 45%
$25-$49 47 · 40%
$50-$99 12 · 10%
$100-$199 5 · 4%
$500+ 1 · 1%
Store currencies
USD 43 EUR 39 GBP 19 CAD 10 INR 8 AUD 7 ILS 7 MXN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $160 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (74%), Facebook (55%), TikTok (11%).

Instagram
74%
Facebook
55%
TikTok
11%
Pinterest
7%
YouTube
6%
Twitter / X
4%
LinkedIn
1%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
4%
Facebook Pixel
1%
Google Tag Manager
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

35 products $16 avg
Baby & Kids kidswear children's clothing
20 products $7 avg
Baby & Kids kids boutique children's clothing
15 products $131 avg
Apparel & Accessories Baby & Kids children's clothing organic children wear
128 products $56 avg
Baby & Kids children's clothing store kids fashion
121 products $35 avg
Baby & Kids girls headbands fur pom headbands
144 products $90 avg
Apparel & Accessories children's clothing kids fashion
64 products $19 avg
Apparel & Accessories kids fashion childrens clothing
129 products $64 avg
Apparel & Accessories girls dresses kids fashion
1,067 products $48 avg
Apparel & Accessories children's clothing kids apparel
952 products $30 avg
Baby & Kids kids fashion children's clothing
26 products $113 avg
Baby & Kids children's clothing kindergarten supplies
2,678 products $13 avg
Baby & Kids second hand kids clothes children's clothing

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FAQ

How many Wix Kids fashion stores are there?

We currently track 160 active Wix stores in the Kids fashion segment.

Are Wix Kids fashion stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Kids fashion segment, showing a 18% monthly growth rate.

What is the average product price in Wix Kids fashion stores?

Among stores with pricing data, the average listed price is about $160, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.