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Wix topic analytics
Topic
Updated May 18, 2026
Wix

249 Wix Baby clothes Stores: Stats & Market Data (2026)

249 active Wix stores fall into the Baby clothes segment, with 70 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
63%
Contact info
Total Stores
249
Active Wix stores
New (30d)
70
Newly added in the last 30 days
Avg. Products
234
Among 248 stores with catalog data
Avg. Price
$37
Among 185 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

38 19 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

70 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 12%
10-49 79 · 32%
50-199 81 · 33%
200-999 45 · 18%
1k-4.9k 12 · 5%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
88% coverage
Apparel & Accessories
27% coverage
Toys & Games
7% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 1 Beauty & Cosmetics 1 Food & Beverages 1 Furniture 1

Among stores with catalog data, the 50-199 product range is most common. The average is 234 products per store. That's larger than the Wix average of 78. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 82 · 44%
$25-$49 68 · 37%
$50-$99 28 · 15%
$100-$199 6 · 3%
$500+ 1 · 1%
Store currencies
EUR 62 USD 60 GBP 40 CAD 13 BRL 12 MXN 9 AUD 8 INR 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (64%), Facebook (49%), Pinterest (14%).

Instagram
64%
Facebook
49%
Pinterest
14%
TikTok
13%
YouTube
6%
LinkedIn
4%
Twitter / X
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

116 products $31 avg 8 ads
Baby & Kids baby clothes baby shower
Home | My Store United Kingdom
32 products $59 avg
Toys & Games Baby & Kids Apparel & Accessories kids toys baby clothes
85 products $36 avg
Baby & Kids baby clothes toddler clothes
261 products $15 avg
Baby & Kids baby products baby gifts
94 products $16 avg
Baby & Kids Home & Garden zero waste sewing baby clothes
194 products $38 avg
Apparel & Accessories baby clothes children's fashion
38 products $11 avg
Baby & Kids baby clothes toddler clothing
32 products $15 avg
Baby & Kids Apparel & Accessories baby clothes toddler essentials
162 products $33 avg
Baby & Kids baby clothes baby gear
11 products $33 avg
Baby & Kids baby clothes kids lunch box
98 products $25 avg
Baby & Kids baby clothes baby gear
12 products $56 avg
Baby & Kids maternity clothes baby clothes

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FAQ

How many Wix Baby clothes stores are there?

We currently track 249 active Wix stores in the Baby clothes segment.

Are Wix Baby clothes stores growing?

Yes. In the last 30 days, 70 new stores were indexed in the Baby clothes segment, showing a 28% monthly growth rate.

What is the average product price in Wix Baby clothes stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.