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Wix topic analytics
Topic
Updated May 18, 2026
Wix

155 Wix Kids apparel Stores: Stats & Market Data (2026)

155 active Wix stores fall into the Kids apparel segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Books & Literature. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
72%
Contact info
Total Stores
155
Active Wix stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
153
Among 155 stores with catalog data
Avg. Price
$37
Among 108 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 15%
10-49 71 · 46%
50-199 34 · 22%
200-999 22 · 14%
1k-4.9k 5 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
63% coverage
Baby & Kids
47% coverage
Books & Literature
3% coverage
Toys & Games
3% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 153 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 36%
$25-$49 44 · 41%
$50-$99 22 · 20%
$100-$199 2 · 2%
$200-$499 1 · 1%
Store currencies
USD 73 EUR 27 GBP 16 BRL 8 AUD 6 MXN 6 CAD 4 CHF 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (62%), Facebook (49%), TikTok (10%).

Instagram
62%
Facebook
49%
TikTok
10%
Pinterest
9%
YouTube
6%
LinkedIn
6%
Twitter / X
6%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 6 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Ads (3%), Facebook Pixel (2%), TikTok Pixel (1%).

Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

438 products $18 avg
Apparel & Accessories Baby & Kids baby clothes kids apparel
koala Mexico
9 products $8 avg
Baby & Kids baby clothes kids apparel
1,912 products $34 avg
Apparel & Accessories children's clothing store kids apparel
42 products $20 avg
Baby & Kids children's books storybook characters
135 products $27 avg
Apparel & Accessories baby clothes children fashion
53 products $29 avg
Baby & Kids children's clothing kids apparel
Home | My Store United Kingdom
35 products $90 avg
Baby & Kids Apparel & Accessories baby clothes toddler safety
23 products $27 avg
Apparel & Accessories activewear clothing
435 products $38 avg
Baby & Kids kids vintage clothing children's clothing
17 products $24 avg
Baby & Kids kids clothing educational merchandise
108 products $5 avg
Apparel & Accessories clothing children
116 products $18 avg
Baby & Kids baby clothes kids apparel

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FAQ

How many Wix Kids apparel stores are there?

We currently track 155 active Wix stores in the Kids apparel segment.

Are Wix Kids apparel stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Kids apparel segment, showing a 19% monthly growth rate.

What is the average product price in Wix Kids apparel stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.