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Wix topic analytics
Topic
Updated May 4, 2026
Wix

34 Wix Lego Stores: Stats & Market Data (2026)

34 active Wix stores fall into the Lego segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Antiques & Collectibles. 85% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

85%
Social media
3%
Meta ads
71%
Contact info
Total Stores
34
Active Wix stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
369
Among 33 stores with catalog data
Avg. Price
$58
Among 25 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

7 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 15%
10-49 12 · 36%
50-199 8 · 24%
200-999 5 · 15%
1k-4.9k 3 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
74% coverage
Arts & Entertainment
21% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
3% coverage
Education & Courses
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 369 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 48%
$25-$49 5 · 20%
$50-$99 6 · 24%
$100-$199 1 · 4%
$500+ 1 · 4%
Store currencies
EUR 12 USD 12 GBP 5 CHF 2 AUD 1 MDL 1 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (71%), Facebook (62%), TikTok (12%).

Instagram
71%
Facebook
62%
TikTok
12%
Twitter / X
12%
YouTube
12%
Pinterest
9%
LinkedIn
6%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 3% run Meta ads. That's 14 percentage points above the Wix average of 71%.

Marketing & analytics tools

Facebook Pixel (3%), Google Analytics (3%), Google Tag Manager (3%).

Facebook Pixel
3%
Google Analytics
3%
Google Tag Manager
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $20 avg
Toys & Games vintage toys 80s toys
93 products $10 avg
Toys & Games lego football stadiums
12 products $14 avg
Arts & Entertainment lego model-building
16 products $35 avg
Toys & Games lego toys
84 products $60 avg
Toys & Games lego toys
12 products $56 avg
Toys & Games lego building blocks
31 products $61 avg
Toys & Games lego bricks
157 products $7 avg
Toys & Games lego bouwinstructies
101 products
Toys & Games lego toys
13 products $8 avg
Arts & Entertainment creative art

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FAQ

How many Wix Lego stores are there?

We currently track 34 active Wix stores in the Lego segment.

Are Wix Lego stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Lego segment, showing a 21% monthly growth rate.

What is the average product price in Wix Lego stores?

Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.