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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

51 Wix Novelty gifts Stores: Stats & Market Data (2026)

51 active Wix stores fall into the Novelty gifts segment, with 0 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Adult. 75% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

75%
Social media
6%
Meta ads
100%
Contact info
Total Stores
51
Active Wix stores
New (30d)
0
Newly added in the last 30 days
Avg. Products
924
Among 51 stores with catalog data
Avg. Price
$39
Among 25 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

0 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 18%
10-49 19 · 37%
50-199 11 · 22%
200-999 10 · 20%
1k-4.9k 1 · 2%
5k+ 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
67% coverage
Apparel & Accessories
24% coverage
Adult
12% coverage
Home & Garden
12% coverage
Toys & Games
10% coverage
Arts & Entertainment
6% coverage
Baby & Kids
2% coverage
Books & Literature
2% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 924 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 64%
$25-$49 7 · 28%
$50-$99 1 · 4%
$200-$499 1 · 4%
Store currencies
USD 33 GBP 6 EUR 4 NZD 2 AUD 1 BRL 1 INR 1 JPY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (57%), YouTube (18%).

Instagram
67%
Facebook
57%
YouTube
18%
TikTok
16%
Twitter / X
14%
LinkedIn
6%
Pinterest
2%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 6% run Meta ads.

Marketing & analytics tools

Google Analytics (6%).

Google Analytics
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

92 products $14 avg 2 ads
Celebrations & Gifts novelty gifts gifts for everyone
62 products $452 avg
Celebrations & Gifts halloween props horror props
780 products $19 avg
Arts & Entertainment gifts curiosities
92 products $15 avg
Apparel & Accessories Celebrations & Gifts dad joke gifts funny stickers
74 products $30 avg
Celebrations & Gifts unique gift ideas small business gifts
8 products $20 avg
Celebrations & Gifts novelty gifts gag gifts
33 products $29 avg
Celebrations & Gifts gift shop personalized gifts
556 products $15 avg
Celebrations & Gifts Home & Garden gift shop home decor
5 products $58 avg
Celebrations & Gifts bingo game supplies party game prizes
254 products $8 avg
Apparel & Accessories Celebrations & Gifts personalized underwear custom gift
91 products $1 avg
Celebrations & Gifts promotional items novelty gifts
24 products
Celebrations & Gifts pub merchandise novelty gifts

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FAQ

How many Wix Novelty gifts stores are there?

We currently track 51 active Wix stores in the Novelty gifts segment.

Are Wix Novelty gifts stores growing?

Yes. In the last 30 days, 0 new stores were indexed in the Novelty gifts segment, showing a 0% monthly growth rate.

What is the average product price in Wix Novelty gifts stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.