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Wix country analytics
Country
Updated June 29, 2026
Wix

388 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 388 active Wix stores in Bulgaria, with 81 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 72% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

72%
Social media
2%
Meta ads
72%
Contact info
Total Stores
388
Active Wix stores
New (30d)
81
Newly added in the last 30 days
Avg. Products
176
Among 385 stores with catalog data
Avg. Price
$1,839
Among 195 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

93 46 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

81 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 110 · 29%
10-49 149 · 39%
50-199 75 · 19%
200-999 42 · 11%
1k-4.9k 8 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Home & Garden
10% coverage
Arts & Entertainment
9% coverage
Electronics
4% coverage
Beauty & Cosmetics
4% coverage
Food & Beverages
4% coverage
Education & Courses
4% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
3% coverage
Business & Industrial
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 176 because some stores carry much larger inventories. That's larger than the Wix average of 68. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 27%
$25-$49 39 · 20%
$50-$99 26 · 13%
$100-$199 18 · 9%
$200-$499 10 · 5%
$500+ 50 · 26%
Store currencies
EUR 232 BGN 129 USD 5 BGL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,839 because some stores price much higher, pulling it up. That's above the Wix average of $371.

Social media platforms

Facebook (60%), Instagram (58%), YouTube (14%).

Facebook
60%
Instagram
58%
YouTube
14%
TikTok
14%
LinkedIn
10%
Pinterest
5%
Twitter / X
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 2% run Meta ads. That's 9 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $27 avg 4 ads
Beauty & Cosmetics Fashion Accessories
30 products $13 avg
Animals & Pet Supplies Pet Grooming
803 products $175 avg
Vehicles & Parts Car Accessories Motorcycle Parts
24 products $55 avg
Home & Garden Flowers & Florists Wedding
123 products $24 avg
Electronics Tech Accessories
94 products $31 avg
Celebrations & Gifts Candles
5 products $34 avg
Education & Courses Courses
60 products $539 avg
Food & Beverages Snacks

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 388 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 81 new Wix stores were indexed in Bulgaria, reflecting a 21% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 176 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.