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Wix country analytics
Country
Updated June 8, 2026
Wix

384 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 384 active Wix stores in Bulgaria, with 117 newly added in the last 30 days (30% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 73% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

73%
Social media
3%
Meta ads
70%
Contact info
Total Stores
384
Active Wix stores
New (30d)
117
Newly added in the last 30 days
Avg. Products
160
Among 379 stores with catalog data
Avg. Price
$1,685
Among 198 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

111 55 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

117 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 99 · 26%
10-49 153 · 40%
50-199 77 · 20%
200-999 42 · 11%
1k-4.9k 7 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Arts & Entertainment
9% coverage
Home & Garden
8% coverage
Electronics
5% coverage
Beauty & Cosmetics
4% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
4% coverage
Education & Courses
4% coverage
Vehicles & Parts
3% coverage
Jewelry & Watches
3% coverage
Furniture
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 160 because some stores carry much larger inventories. That's larger than the Wix average of 73. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 56 · 28%
$25-$49 36 · 18%
$50-$99 26 · 13%
$100-$199 19 · 10%
$200-$499 10 · 5%
$500+ 51 · 26%
Store currencies
EUR 236 BGN 118 USD 6 BGL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,685 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Facebook (62%), Instagram (58%), YouTube (15%).

Facebook
62%
Instagram
58%
YouTube
15%
TikTok
14%
LinkedIn
9%
Pinterest
5%
Twitter / X
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 3% run Meta ads. That's 9 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (5%), Google Ads (3%), Google Tag Manager (3%).

Google Analytics
5%
Google Ads
3%
Google Tag Manager
3%
Facebook Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

40 products $42 avg
Books & Literature books gift
59 products $18 avg
Home & Garden aromatic candles handmade candles
144 products $3447 avg
Apparel & Accessories vintage clothing designer fashion
18 products $31 avg
197 products $159 avg
Apparel & Accessories sustainable fashion women handmade clothing
39 products $5 avg
Food & Beverages honey products bee products
6 products $29 avg
Home & Garden home decor interior accessories
395 products $7877 avg 3 ads
Business & Industrial dental equipment ultrasonic scaler
2,234 products $7 avg
Celebrations & Gifts gift shop flower gift
124 products $9 avg
Food & Beverages specialty-beverages audiophile-sound
98 products $22418 avg
Furniture
24 products $3 avg
Business & Industrial b2b consulting business services

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 384 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 117 new Wix stores were indexed in Bulgaria, reflecting a 30% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 160 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.