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Wix country analytics
Country
Updated Apr 27, 2026
Wix

267 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 267 active Wix stores in Bulgaria, with 53 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 81% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
72%
Contact info
Total Stores
267
Active Wix stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
195
Among 259 stores with catalog data
Avg. Price
$1,266
Among 161 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

53 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 65 · 25%
10-49 98 · 38%
50-199 60 · 23%
200-999 29 · 11%
1k-4.9k 6 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Arts & Entertainment
12% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
6% coverage
Education & Courses
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
4% coverage
Business & Industrial
3% coverage
Health
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 195 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 48 · 30%
$25-$49 28 · 17%
$50-$99 23 · 14%
$100-$199 12 · 7%
$200-$499 7 · 4%
$500+ 43 · 27%
Store currencies
EUR 176 BGN 78 USD 4 BGL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,266 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Facebook (69%), Instagram (66%), TikTok (15%).

Facebook
69%
Instagram
66%
TikTok
15%
YouTube
15%
LinkedIn
9%
Pinterest
5%
Twitter / X
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 7 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (6%), Google Ads (4%), Google Tag Manager (4%).

Google Analytics
6%
Google Ads
4%
Google Tag Manager
4%
Facebook Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $28 avg 5 ads
Beauty & Cosmetics hair lotion hair accessories
284 products $1 avg
Electronics Software 3d printing additive manufacturing
102 products $66 avg
Arts & Entertainment handmade crafts scandinavian moss
30 products $13 avg
Animals & Pet Supplies pet grooming dog shampoo
131 products $19 avg
Beauty & Cosmetics bio essential oils aromatherapy oils
12 products $56 avg
Arts & Entertainment film production distribution
92 products $30 avg
Celebrations & Gifts smell-good handmade-candles
12 products $34 avg
Home & Garden home decor kitchen
63 products $21 avg
Education & Courses learning and development professional education
54 products $53 avg
Celebrations & Gifts flower delivery flower subscription box
12 products $12 avg
Education & Courses psychological counseling mental health

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 267 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 53 new Wix stores were indexed in Bulgaria, reflecting a 20% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 195 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.