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Wix country analytics
Country
Updated May 18, 2026
Wix

290 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 290 active Wix stores in Bulgaria, with 83 newly added in the last 30 days (29% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 77% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
68%
Contact info
Total Stores
290
Active Wix stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
184
Among 286 stores with catalog data
Avg. Price
$1,343
Among 164 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

83 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 73 · 26%
10-49 109 · 38%
50-199 62 · 22%
200-999 36 · 13%
1k-4.9k 5 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Arts & Entertainment
10% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
5% coverage
Education & Courses
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Health
3% coverage
Vehicles & Parts
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 184 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 30%
$25-$49 30 · 18%
$50-$99 20 · 12%
$100-$199 15 · 9%
$200-$499 9 · 5%
$500+ 41 · 25%
Store currencies
EUR 183 BGN 86 USD 5 BGL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,343 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Facebook (64%), Instagram (62%), YouTube (15%).

Facebook
64%
Instagram
62%
YouTube
15%
TikTok
14%
LinkedIn
8%
Pinterest
5%
Twitter / X
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (3%), Facebook Pixel (3%).

Google Analytics
6%
Google Tag Manager
3%
Facebook Pixel
3%
Google Ads
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

69 products $3144 avg
Apparel & Accessories tennis clothing men's accessories
39 products $48 avg
Books & Literature books gift
171 products $2082 avg
Electronics mobiles electronics store
395 products $63 avg
Apparel & Accessories дамско бельо бельо и бански
12 products $56 avg
Arts & Entertainment film production distribution
279 products $20 avg
Celebrations & Gifts funny gifts gift ideas
underdog bg Bulgaria
44 products $34 avg
Apparel & Accessories basketball t-shirts graphic tees
484 products $28 avg
Arts & Entertainment graffiti streetwear
24 products $3 avg
Business & Industrial b2b consulting business setup
144 products $3447 avg
Apparel & Accessories vintage clothing designer fashion
171 products $2088 avg
Furniture modern furniture home furniture
18 products $27 avg
Electronics Software eurorack modules virtual analog

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 290 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 83 new Wix stores were indexed in Bulgaria, reflecting a 29% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 184 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.