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Wix country analytics
Country
Updated July 13, 2026
Wix

431 Wix Stores in Bulgaria: Stats & Trends (2026)

We track 431 active Wix stores in Bulgaria, with 97 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 71% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
69%
Contact info
Total Stores
431
Active Wix stores
New (30d)
97
Newly added in the last 30 days
Avg. Products
100
Among 411 stores with catalog data
Avg. Price
$1,467
Among 196 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

82 41 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

97 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 126 · 31%
10-49 166 · 40%
50-199 76 · 18%
200-999 37 · 9%
1k-4.9k 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Home & Garden
8% coverage
Arts & Entertainment
6% coverage
Electronics
4% coverage
Beauty & Cosmetics
3% coverage
Food & Beverages
3% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
2% coverage
Education & Courses
2% coverage
Health
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 100 because some stores carry much larger inventories. That's larger than the Wix average of 67. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 28%
$25-$49 41 · 21%
$50-$99 26 · 13%
$100-$199 18 · 9%
$200-$499 11 · 6%
$500+ 46 · 23%
Store currencies
EUR 253 BGN 140 USD 8 BGL 5 GBP 2 CZK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,467 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Facebook (59%), Instagram (56%), TikTok (14%).

Facebook
59%
Instagram
56%
TikTok
14%
YouTube
13%
LinkedIn
11%
Pinterest
4%
Twitter / X
4%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

291 products $88 avg
Apparel & Accessories
809 products $172 avg
Vehicles & Parts Car Accessories Motorcycle Parts
284 products $1 avg
Electronics Software
71 products $40 avg
Baby & Kids Baby Clothing
279 products $19 avg
Celebrations & Gifts Gifts
100 products $78 avg
Apparel & Accessories Clothing Hats

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FAQ

How many Wix stores are in Bulgaria?

Our database tracks 431 active Wix stores in Bulgaria.

How fast is the Bulgaria Wix market growing?

In the past 30 days, 97 new Wix stores were indexed in Bulgaria, reflecting a 23% monthly growth rate.

What is the average catalog size for Bulgaria Wix stores?

Among Wix stores in Bulgaria with catalog data, the average is about 100 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.