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Topic
Updated Apr 6, 2026
Wix

25 Wix Sensory play Stores: Stats & Market Data (2026)

25 active Wix stores fall into the Sensory play segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 92% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

92%
Social media
4%
Meta ads
92%
Contact info
Total Stores
25
Active Wix stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
41
Among 23 stores with catalog data
Avg. Price
$37
Among 15 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1 0 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 39%
10-49 6 · 26%
50-199 7 · 30%
200-999 1 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
44% coverage
Baby & Kids
40% coverage
Education & Courses
20% coverage
Arts & Entertainment
12% coverage
Celebrations & Gifts
8% coverage
Adult
4% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 41 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7 · 47%
$25-$49 4 · 27%
$50-$99 2 · 13%
$100-$199 2 · 13%
Store currencies
AUD 10 USD 6 GBP 4 AED 1 CAD 1 MYR 1 PHP 1 THB 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Facebook (76%), Instagram (76%), TikTok (16%).

Facebook
76%
Instagram
76%
TikTok
16%
YouTube
16%
Pinterest
12%
LinkedIn
4%
Twitter / X
4%

Social media engagement is exceptionally high: 92% of stores maintain social profiles and 4% run Meta ads. That's 15 percentage points above the Wix average of 77%.

Marketing & analytics tools

Facebook Pixel (4%).

Facebook Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $12 avg
Toys & Games Education & Courses kids sensory play
102 products $16 avg
Toys & Games sensory play children's toys
68 products $17 avg
Toys & Games Baby & Kids sensory play messy play
119 products $29 avg
Toys & Games stem toys sensory play
78 products $32 avg
Toys & Games Celebrations & Gifts sensory play kids activities
127 products $11 avg 1 ads
Toys & Games Baby & Kids educational toys baby gear
71 products $119 avg
Toys & Games active play equipment motor skill toys
12 products
Adult hygiene skin care
13 products $10 avg
Toys & Games sensory play messy activities
9 products
Baby & Kids children family engagement
7 products $37 avg
Celebrations & Gifts children parties sensory play
14 products $1 avg
Education & Courses sensory play learning experiences

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FAQ

How many Wix Sensory play stores are there?

We currently track 25 active Wix stores in the Sensory play segment.

Are Wix Sensory play stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Sensory play segment, showing a 4% monthly growth rate.

What is the average product price in Wix Sensory play stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.