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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

2,437 WooCommerce Writing Instruments Stores: Stats & Market Data (2026)

2,437 active WooCommerce stores fall into the Writing Instruments segment, with 1,547 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Apparel & Accessories. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
49%
Contact info
Total Stores
2,437
Active WooCommerce stores
New (30d)
1,547
Newly added in the last 30 days
Avg. Products
4,922
Among 2,434 stores with catalog data
Avg. Price
$50
Among 2,108 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,044 522 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,547 new stores were added in the past 30 days — 63% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 212 · 9%
10-49 510 · 21%
50-199 480 · 20%
200-999 477 · 20%
1k-4.9k 317 · 13%
5k+ 438 · 18%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
10% coverage
Apparel & Accessories
9% coverage
Home & Garden
8% coverage
Books & Literature
6% coverage
Electronics
5% coverage
Arts & Entertainment
5% coverage
Toys & Games
4% coverage
Hardware
3% coverage
Baby & Kids
2% coverage
Food & Beverages
2% coverage
Business & Industrial
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,922 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Germany, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,523 · 72%
$25-$49 259 · 12%
$50-$99 157 · 7%
$100-$199 104 · 5%
$200-$499 39 · 2%
$500+ 26 · 1%
Store currencies
USD 724 EUR 512 GBP 121 INR 120 BRL 84 VND 72 TRY 56 CLP 45

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (28%), Instagram (24%), Twitter / X (7%).

Facebook
28%
Instagram
24%
Twitter / X
7%
YouTube
6%
LinkedIn
5%
TikTok
3%
Pinterest
1%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (12%), Facebook Pixel (8%).

Google Analytics
18%
Google Tag Manager
12%
Facebook Pixel
8%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

49 products $3 avg 1 ads
Celebrations & Gifts Office Supplies Wedding custom printing online print shop
147 products $8 avg
Office Supplies fountain pens calligraphy
26 products $8 avg
Office Supplies notebooks stationery
173 products $149 avg
Office Supplies pens stationery
40 products $7 avg
Toys & Games Office Supplies kids toys school supplies
101 products $8 avg
Office Supplies Celebrations & Gifts Books & Literature office supplies greeting cards
503 products $3 avg
Office Supplies Baby & Kids office stationery school supplies
18 products
Business & Industrial Education & Courses Office Supplies fund management tools portfolio management courses
775 products $3 avg
Office Supplies pens writing tools
Home - Erins Angels United Kingdom
18 products $15 avg
Office Supplies notebook pen
64 products $23 avg
Office Supplies printing services custom banners
4,712 products $10 avg
Office Supplies stationery office supplies

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FAQ

How many WooCommerce Writing Instruments stores are there?

We currently track 2,437 active WooCommerce stores in the Writing Instruments segment.

Are WooCommerce Writing Instruments stores growing?

Yes. In the last 30 days, 1,547 new stores were indexed in the Writing Instruments segment, showing a 63% monthly growth rate.

What is the average product price in WooCommerce Writing Instruments stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.