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Updated May 25, 2026
WooCommerce

128 WooCommerce Stores in Botswana: Stats & Trends (2026)

We track 128 active WooCommerce stores in Botswana, with 69 newly added in the last 30 days (54% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Apparel & Accessories, Home & Garden. 45% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

45%
Social media
0%
Meta ads
68%
Contact info
Total Stores
128
Active WooCommerce stores
New (30d)
69
Newly added in the last 30 days
Avg. Products
118
Among 126 stores with catalog data
Avg. Price
$186
Among 99 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

64 32 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

69 new stores were added in the past 30 days — 54% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 44%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 37%
10-49 50 · 40%
50-199 19 · 15%
200-999 6 · 5%
1k-4.9k 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
10% coverage
Apparel & Accessories
8% coverage
Home & Garden
6% coverage
Health
5% coverage
Business & Industrial
5% coverage
Education & Courses
5% coverage
Hardware
5% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Office Supplies
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 118 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,491. The most popular store categories in this market are Electronics, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 44%
$25-$49 18 · 18%
$50-$99 8 · 8%
$100-$199 11 · 11%
$200-$499 7 · 7%
$500+ 11 · 11%
Store currencies
BWP 84 USD 30 EUR 2 GBP 2 ZAR 2 ZMW 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $186 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (41%), Instagram (20%), Twitter / X (10%).

Facebook
41%
Instagram
20%
Twitter / X
10%
YouTube
10%
LinkedIn
9%
TikTok
3%

About 45% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (17%), Facebook Pixel (5%), Google Tag Manager (3%).

Google Analytics
17%
Facebook Pixel
5%
Google Tag Manager
3%
Google Ads
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $295 avg
Business & Industrial backup solutions web hosting services
24 products $25 avg
Arts & Entertainment music store albums
8 products $20 avg
Electronics internet services web hosting
10 products $12 avg
Education & Courses learning education
26 products $122 avg
94 products $61 avg
Health ostomy supplies medical equipment
12 products $15 avg
12 products $142 avg
124 products $5 avg

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FAQ

How many WooCommerce stores are in Botswana?

Our database tracks 128 active WooCommerce stores in Botswana.

How fast is the Botswana WooCommerce market growing?

In the past 30 days, 69 new WooCommerce stores were indexed in Botswana, reflecting a 54% monthly growth rate.

What is the average catalog size for Botswana WooCommerce stores?

Among WooCommerce stores in Botswana with catalog data, the average is about 118 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.