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Updated Apr 6, 2026
WooCommerce

2,681 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 2,681 active WooCommerce stores in Colombia, with 147 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 89% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

89%
Social media
3%
Meta ads
78%
Contact info
Total Stores
2,681
Active WooCommerce stores
New (30d)
147
Newly added in the last 30 days
Avg. Products
303
Among 2,591 stores with catalog data
Avg. Price
$172
Among 2,436 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

143 71 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

147 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 418 · 16%
10-49 736 · 28%
50-199 792 · 31%
200-999 510 · 20%
1k-4.9k 117 · 5%
5k+ 18 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
10% coverage
Electronics
9% coverage
Food & Beverages
8% coverage
Health
6% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Education & Courses
4% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 303 products per store. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,202 · 49%
$25-$49 541 · 22%
$50-$99 337 · 14%
$100-$199 152 · 6%
$200-$499 118 · 5%
$500+ 86 · 4%
Store currencies
COP 2,605 USD 60 CAD 1 CLP 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $172 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (80%), Instagram (78%), TikTok (26%).

Facebook
80%
Instagram
78%
TikTok
26%
YouTube
23%
Twitter / X
9%
LinkedIn
6%
Pinterest
1%

Social media engagement is exceptionally high: 89% of stores maintain social profiles and 3% run Meta ads. That's 21 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (44%), Facebook Pixel (36%), Google Tag Manager (32%).

Google Analytics
44%
Facebook Pixel
36%
Google Tag Manager
32%
Google Ads
25%
TikTok Pixel
12%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

72 products $384 avg 2 ads
Electronics digital cameras instant cameras
23 products $23 avg 1 ads
Health health and wellness personal care
34 products $191 avg 7 ads
Beauty & Cosmetics esthetic clinic skin care products
2,736 products $47 avg 13 ads
Apparel & Accessories shoes clothing
96 products $42 avg 2 ads
Apparel & Accessories cycling clothing sportswear
914 products $64 avg 6 ads
Business & Industrial dental supplies dental equipment
43 products $43 avg 1 ads
Electronics content-creation equipment lighting
15 products $19 avg 2 ads
Animals & Pet Supplies natural dog care dog health products
27 products $14 avg 2 ads
Apparel & Accessories eyewear sunglasses
114 products $30 avg 3 ads
Apparel & Accessories Home & Garden online store fashion
60 products $17 avg 1 ads
Books & Literature literature books

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 2,681 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 147 new WooCommerce stores were indexed in Colombia, reflecting a 5% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 303 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.