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Updated Apr 6, 2026
WooCommerce

9,236 WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 9,236 active WooCommerce stores in Netherlands, with 801 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 81% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

81%
Social media
3%
Meta ads
85%
Contact info
Total Stores
9,236
Active WooCommerce stores
New (30d)
801
Newly added in the last 30 days
Avg. Products
547
Among 8,606 stores with catalog data
Avg. Price
$385
Among 7,924 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

659 329 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

801 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,827 · 21%
10-49 2,254 · 26%
50-199 1,992 · 23%
200-999 1,696 · 20%
1k-4.9k 683 · 8%
5k+ 154 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
16% coverage
Apparel & Accessories
10% coverage
Food & Beverages
8% coverage
Arts & Entertainment
7% coverage
Education & Courses
6% coverage
Celebrations & Gifts
5% coverage
Beauty & Cosmetics
5% coverage
Electronics
4% coverage
Health
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 547 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,543 · 32%
$25-$49 1,753 · 22%
$50-$99 1,218 · 15%
$100-$199 781 · 10%
$200-$499 706 · 9%
$500+ 923 · 12%
Store currencies
EUR 8,434 USD 228 GBP 23 PLN 3 AUD 1 CNY 1 HUF 1 SAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $385 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (73%), Instagram (67%), LinkedIn (16%).

Facebook
73%
Instagram
67%
LinkedIn
16%
YouTube
15%
TikTok
11%
Twitter / X
10%
Pinterest
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 3% run Meta ads. That's 13 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Tag Manager (43%), Google Analytics (34%), Facebook Pixel (24%).

Google Tag Manager
43%
Google Analytics
34%
Facebook Pixel
24%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

332 products $258 avg 1 ads
Health Home & Garden medical aids personalized health support
78 products $13 avg 2 ads
Celebrations & Gifts Books & Literature postcards gift cards
284 products $36 avg 2 ads
Health sport nutrition dietary supplements
2,077 products $158 avg 6 ads
Sporting Goods Apparel & Accessories hockey gear winter sports
23 products $2211 avg 1 ads
Travel group travel women trips
820 products $37 avg 2 ads
Celebrations & Gifts geschenken kerstpakketten
451 products $21 avg 14 ads
Food & Beverages Celebrations & Gifts chocolate gifts handmade chocolates
105 products $19 avg 1 ads
Food & Beverages quality tea sustainable tea
Con La Plaza Netherlands
10 products $59 avg 2 ads
Antiques & Collectibles trading card events collectible card games
531 products $19 avg 1 ads
Beauty & Cosmetics Arts & Entertainment handmade jewelry natural products
12 products $62 avg 4 ads
Books & Literature history books war history
104 products $16 avg 4 ads
Toys & Games Books & Literature Celebrations & Gifts school musicals graduation songs

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 9,236 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 801 new WooCommerce stores were indexed in Netherlands, reflecting a 9% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 547 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.