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Updated Apr 13, 2026
WooCommerce

2,690 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 2,690 active WooCommerce stores in Colombia, with 143 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 88% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

88%
Social media
4%
Meta ads
78%
Contact info
Total Stores
2,690
Active WooCommerce stores
New (30d)
143
Newly added in the last 30 days
Avg. Products
301
Among 2,599 stores with catalog data
Avg. Price
$172
Among 2,443 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

142 71 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

143 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 418 · 16%
10-49 742 · 29%
50-199 794 · 31%
200-999 510 · 20%
1k-4.9k 117 · 5%
5k+ 18 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
10% coverage
Electronics
8% coverage
Food & Beverages
8% coverage
Health
6% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Education & Courses
4% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 301 products per store. That's smaller than the WooCommerce average of 889. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,205 · 49%
$25-$49 544 · 22%
$50-$99 338 · 14%
$100-$199 152 · 6%
$200-$499 118 · 5%
$500+ 86 · 4%
Store currencies
COP 2,611 USD 62 CAD 1 CLP 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $172 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (80%), Instagram (78%), TikTok (26%).

Facebook
80%
Instagram
78%
TikTok
26%
YouTube
23%
Twitter / X
9%
LinkedIn
7%
Pinterest
1%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 4% run Meta ads. That's 20 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (44%), Facebook Pixel (36%), Google Tag Manager (32%).

Google Analytics
44%
Facebook Pixel
36%
Google Tag Manager
32%
Google Ads
25%
TikTok Pixel
12%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

158 products $4 avg 3 ads
Food & Beverages chocolate candy
152 products $72 avg 2 ads
Home & Garden Celebrations & Gifts colombian crafts creative store
98 products $28 avg 2 ads
Office Supplies printing custom gifts
92 products $44 avg 5 ads
Education & Courses online medical courses medical diplomas online
42 products $427 avg 2 ads
Apparel & Accessories leather-jackets women fashion
166 products $37 avg 2 ads
Apparel & Accessories fashion clothing
61 products $2 avg 3 ads
Celebrations & Gifts fiestas infantiles regalo navidad
10 products $48 avg 2 ads
Health protein supplements sports nutrition
428 products $32 avg 21 ads
Adult sex shop online adult toys colombia
57 products $44 avg 1 ads
Jewelry & Watches fashion jewelry earrings
27 products $14 avg 2 ads
Apparel & Accessories eyewear sunglasses

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 2,690 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 143 new WooCommerce stores were indexed in Colombia, reflecting a 5% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 301 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.